To do this, always carry out a study of your personae . Carry out not only a quantitative study, but also a qualitative study of them. This will allow you to collect as much information as possible about them (age, gender, location, profession, consumption habits, etc.). Subsequently, you will then […]
It’s tempting to think that you should only target decision-makers, such as directors or CEOs. However, titles can be misleading and don’t always reflect the reality of a person’s influence or decision-making power. To effectively target your DMU: Use multiple criteria : Don’t rely on titles alone. Consider company size, […]
Open-ended questions are a great way to understand prospects’ needs and interests. Use open-ended questions to gain valuable insights from prospects and give them a better understanding of your product or service. Personalize conversations – Use prospect insights to personalize conversations and make them more engaging. Prospects will appreciate that […]
If you think that creating your first post on LinkedIn is a big challenge, you are right. Choosing the subject, the format of your text, the images, the time and date of publication is not always easy. You may even think that you are not up to the task and […]
By itorial Staff with No comments Digital InsightsDigital Marketing Share this content Many advertisers turn to lead generation solutions to connect with potential customers and boost sales. These solutions are, for example, ads that allow a person to fill out a form, start a chat, or receive a call from […]
By itorial Staff with No comments Content MarketingDigital Marketing Share this content As we know, social mia is very important both for socializing and for making money if you are an influencer or gaining awareness or selling if you have a business profile. For any of these profiles, Instagram offers […]
By itorial Staff with No comments Content MarketingDigital Marketing Share this content General Optica , an optician and audiologist chain operating in Spain, and Luis Pirahita have team up to launch Ojipláticos , the first comy podcast about eye health that includes practical advice from expert opticians, in a campaign […]
By Editorial Staff with a comment Digital MarketingSocial networks Share this content Hootsuite , the platform specialized in social media management, presented today, Tuesday, November 14, 2023, its Social Trends Report 2024 , whose data points to “a space in constant evolution, although there are trends that remain constant such […]
In today’s fast-paced business world, market research plays a crucial role in driving business success. Understanding the needs and preferences of consumers, identifying market trends, and staying ahead of the competition are just a few reasons why market research is essential for any business. Let’s dive deeper into why market […]
Are you looking to grow your business and stay ahead of the competition? Conducting market research is a crucial step in understanding your target audience, industry trends, and competitors. In this article, we will discuss the importance of market research and how you can effectively conduct it to drive business […]
Why is it important When it comes to running a successful business, one of the key factors that can greatly impact your strategy and overall performance is the ability to identify and analyze your key competitors. By understanding who your competitors are, what they offer, and how they operate, you […]
In today’s competitive business landscape, it is crucial for companies to identify and analyze their key competitors. By understanding who your main rivals are in the market, you can gain valuable insights that can help you stay ahead of the competition and make informed strategic decisions. In this article, we […]
