Video games , which started in our homes in the 1980s and appealed to everyone from 7 to 70, have undergone a tremendous change with the increase in access to the internet and computers. The adventure that began in arcades has evolved into the digital gaming world today. This digital world not only brings millions of people together at one point thanks to both gaming platforms and the internet, but also offers game lovers very different experiences. As the demand for video games increases, globalization is also accelerating, and therefore localization services are becoming a constant need.
Game Translation or Game Localization? Game translation is not just about transferring game content to another language, because games also include many cultural elements of the target culture.
To learn more about the difference between localization and translation services, you can review our article ” Why Do We Need Localization? Isn’t Just Translation Enough? ” What Does Game Localization Service Include? The gaming industry encompasses many disciplines.
Game localization is the
process of making any video game playable and enjoyable for a player from another region or nationality. For example, a game that is only available in English can be made attractive to a player in Japan by making the necessary changes. In the game localization process, both translation and localization (transferring the meaning by considering the characteristics of the target language and culture) services are usually provided; because each game has a different style, genre, story, terminology, and character names.
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A comprehensive process is
Followed during game translation, which takes into account graphics, sound and content. The most important thing in game localization is that the team that will do the localization is an expert in this field. The team that is an expert in their field will take a more accurate approach and provide a higher quality service. It is very important that this team is familiar with the relevant game, its story and characters.
In video game localization, every element in the game (time zone, units of measurement, pronunciations, idioms, etc.) must be adapted to the target culture. In addition, after localization is complete, spelling and punctuation errors must be corrected, fonts must be checked, character problems originating from the content (such as text running over the line) must be resolved, and contextual semantic shifts must be corrected.
What Information Should Be
Provided to the Game Localizer? The same method may not be followed in the localization of every game. Therefore, the person who will do the game localization should be provided with information such as the target audience of the game, its genre, the platform it will be published on, and its story.
In order to create a more competent and successful product, the game translator must also be open to innovation and follow the developments in the sector. It is very important for the person localizing the game to have experience in order to make sure it is completely suitable for the target audience. Considering all the characteristics of game translators, they should be people who love playing digital games, pay attention to the details in the games, apply the cultural elements of the target language to which they will translate the game, and do creative translations.
What are the points to consider in game localization? Although each game has its own unique world, there are basic points to consider when localizing a game: The person who will do the localization should approach the game differently. Although not every game, many games contain dialogues, word games, songs, commands, and metaphors found in the source culture, and these elements must be transferred accurately to the target culture. Localization service providers must be experts in this field and have sufficient knowledge about the game.
These people must follow the
Game industry closely, be aware of technological developments and follow the changing game jargon. They must also take into account player sensitivities (political, religious and geographical factors, etc.). The person who will provide the service should analyze the target audience correctly and work on the vocabulary of the players. For example, when comparing a game for children and a game for adults, it is seen that different words are used. There must be consistency between previous and subsequent versions of the game.
The person providing localization services should avoid translation conventions and deliver a natural product. Attention should be paid to elements of violence and toxicity, and localization should be done appropriately. In addition to written content, visual and audio content should also be localized to suit the target audience. Along with localization and translation, creativity should also be included in the process. The time it takes to localize each game may vary. A game may require 160 hours to localize, or it may take months.
In Which Languages Are Game Localization Services Most Commonly Offered? According to a 2020 study by Alconost, one of the leading companies in the field of localization, the most frequently preferred languages for game localization services in recent years include Spanish, German, French, Simplified Chinese, Japanese, Brazilian Portuguese, Italian, Korean, Russian and Polish.
The type of game that will be
localized more often may vary depending on the players’ tendencies and the needs of the industry . As HeliCo, we have been providing services in this field for many years and we also contribute to the localization of many game genres. Who Needs Game Localization Service? Nowadays, game localization services are needed more than ever, and at this point, the importance of experienced translators in game online advertising: creating adv campaigns translation comes to the fore. Therefore, anyone who wants to “appeal to every part of the world and every culture” in the game industry can benefit from game localization. Why Should You Get Game Localization Service? Game localization service allows you to expand your potential customer pool and increases the visibility of the game on relevant platforms.
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