Promoting a hospital website is quite a difficult task. But if you approach the promotion wisely and entrust it to professionals, you can get many advantages:
- a constant flow of targeted visitors ready to use your services;
- transforming new patients into loyal customers who will come back to you again and again;
- increasing the recognition of your clinic and strengthening your reputation.
Given that the medical field is a highly competitive niche, with the right approach you will be able to see the first results in 3-4 months. At first, you will notice an increase in traffic for less competitive queries and services. With further active work, you will begin to receive traffic in more competitive areas. And if you follow our recommendations, your medical portal will have every chance of taking high positions in Google search results.
Cases of our projects
Elit-Web has extensive experience in promoting special database medical websites. Let’s take a closer look at some of our latest successful cases.
Dental Clinic “Slalen and Juta”
Our client was the Kiev dental clinic “Slalen and Juta”, which has had its own website since 2014. But despite this, the number of visitors to the web resource was very small – only 800 visits per month. Conversion was also low – 1-2 orders for a call back.
There were several problem areas:
- regular technical difficulties;
- outdated design;
- poor structure;
- incorrect semantic core.
We were required to provide a comprehensive solutionp proach. To begin with, we conducted an analysis of key competitors, and based on this information, we developed a strategy. After which we did the following:
- We have eliminated the most obvious and critical errors of the resource.
- We set up Webmaster and analytics systems, added a resource map and a robots.txt file.
- We made the structure convenient how to use parasite seo for massive seo gains? and understandable for users.
- We revised and updated the semantic core taking into account the target audience profile.
- We created new landing pages and placed content on them.
- Increased the link mass.
- We set up Call Tracking to collect call statistics.
- We worked on our reputation and dealt with negative reviews.
The promotion of the doctor’s website turned out to be quite successful. Before contacting our company, the clinic’s web resource was not present in the TOP-3 search results at all. After optimization, we managed to bring 12% of key queries to the TOP-3, and 32% to the TOP-30.
We also managed to significantly increase traffic – 37 times! In addition, conversion also increased – 14-16 times.
Such impressive results were achieved thanks to the fact that the promotion of the medical website was comprehensive and professional.
Pharmaceutical online store
We also promoted a network of pharmacies operating throughout Ukraine. Our task was to increase organic traffic, as well as the number of orders. The resource was relatively young, and lagged behind its main competitors in the number of sites-domains.
The algorithm of our actions was
- We conducted a SEO audit aero leads and analyzed the main competitors.
- Fixed bugs that affected user experience and ranking.
- Optimized meta tags for product and article pages.
- Broken links to category pages have been updated.
- Additionally, we collected semantics for priority pages.
- Completed crowd marketing work.
As a result, we managed to increase the visibility of the web resource and its traffic – the number of sessions from search engines increased from 458,812 to 532,851.
At the same time, the number of transactions from search traffic increased by 68%.
Cost of services
The price for promoting a clinic website depends on the complexity of the project, the competitiveness of the niche and the volume of work required. The cost of a comprehensive audit starts from $350. During the audit, we will analyze the current state of your resource and provide a detailed report with recommendations for improvement.
The price for promoting a medical clinic website starts at $800 per month. This is a basic package that includes optimization, content creation, and link building. There is also a package with payment for results. In this case, the price for promoting a medical website starts at $1,200 per month. Consultations on optimization issues are provided free of charge.
