Marketing Automation Trends for 2020: An Effective Guide
Some of the Marketing Automation trends for 2020 won’t come as a surprise to you. Machines are taking over the most repetitive work . The kind that takes away time from the core tasks of your marketing department.
No, maybe they’re not taking charge in the same way they did in the Terminator movies. But today’s smart, strategic marketers and entrepreneurs are relying on machines, AI and automation more than ever before. And all with the intention of handling the heavy lifting and converting new customers .
Marketing for 2020 is starting to morph into a bit of a Wild West situation. These tools are still fairly new. Marketers are still learning how to handle them. Still, you have to catch them, drop them into your marketing machine, and see what they’re capable of.
TABLE OF CONTENTS
Separating reality from myth
A.- Reality
B.- Myth
C.- Reality
D.- Myth
E.- Reality
Marketing Automation Trends for 2020
1.- Chatbots
2.- Contextual marketing singapore telegram data is bigger than ever
3.-Voice search is critical
4.- Offline and online campaigns will be combined
Separating reality from myth
Marketing Automation Trends for 2020
It’s common for marketers to talk about marketing automation and email marketing interchangeably. The fact is that email marketing is a component of marketing automation, but the two are far from the same thing.
Marketing automation combines
A disparate customer acquisition and retention channels to fulfill your company’s conversion funnel . Any company’s buying cycle will span multiple touchpoints.
For example, a customer might find your business through smart email marketing: everything you need to know search. They might decide to “like” your Facebook page. And then they come back to your website to read a recently shared blog post. Your awesome blog content might convince them to become an email subscriber .
Conversion paths are unique. Imagine trying to chase down aol email list hundreds of them – it’s impossible. That’s where marketing automation comes in. So, before we look at the Marketing Automation trends for 2020, what’s reality and what’s myth?