As your trust email service provider. The deliverability of your emails and protecting your (and our) sender reputation is top priority for us! We’ve list some key factors to consider before sending your next email.Permission to send emails is not evergreen Permission to send emails can expire quickly as people forget where and how they sign up to your email list. This is especially true if you haven’t been in regular email contact with your subscribers in the last 12 months. People who shopp. Din. Interact with you 1-5 years ago are unlikely to remember who you are. How you collect their email address. And will wonder why they’re suddenly receiving your emails.
Sending emails to an unengag list
Sending emails to an unengag list with many inactive addresses will cause engagement and delivery issues like low open rates. High bounce and unsubscribe rates. And potentially high spam complaint rates. These metrics are us by mailbox providers (gmail. Yahoo. Microsoft. B2b domains) to determine country email list your sender reputation and how to treat your emails. A good sender reputation means your emails will be deliver to the inbox and a poor sender reputation will result in your emails being block or filter as spam.
Audit and segment your database by subscriber activity
Any subscriber who has shown no activity or engagement in over 12 months should be remov from your list. As sending to these “ghost” contacts will only harm your sender reputation. You also risk emailing spam traps and landing on an anti-spam blocklist. Ramping-up emails to your full list Your sender My Blog reputation is ti to your sending domain — which is everything after the “@” in your from email address. Depending on when you last email your full list and the size of your list. You may ne to slowly train mailbox providers that your emails are legitimate and your subscribers want to receive them.