B2C Email Marketing: Tips to help improve deliverability

  B2C email marketingYou’ve probably read about B2C email marketing, but you need more specific data. Email marketing has been the top-performing marketing channel for businesses for decades. So some tactics that work well for some companies may not work as well for others. New data on the different approaches used by B2B and B2C…

Images for email marketing: how they should be to avoid being classified as SPAM

  One of the most powerful elements in any campaign is choosing the right images for email marketing. The potential that images have to communicate and directly reach a niche market is something that no one doubts anymore. In fact, the use of images is something universal and intrinsic to human beings. It is something…