Smart Email Marketing: Everything You Need to Know

  Have you ever thought about applying artificial intelligence to your digital marketing strategy? Smart Email Marketing is one of the tools that is revolutionizing the sector. It is a very effective way to get more out of your messages. Email marketing has always been one of the favorite techniques of professionals. It allows you…

SMS marketing for the healthcare sector: 5 examples to know how to apply it

  Some people assume that SMS is a thing of the past. Are you part of that section of the population? Far from it, there are many sectors that can benefit from this tool. In particular, SMS marketing messages for the healthcare sector are a key element. Most communication firms continue to use it in…

Newsletters that generate new leads: what they should include

  You probably want to create newsletters that generate new leads. You’ve tri many types, or maybe you’re just getting start. You’ve come to the right place. From mass print mailings to email updates, the newsletter has long been a top tactic for generating leads and moving them into the sales funnel . Email marketing…

Errors in sending emails that cause subscribers to unsubscribe

  Email sending mistakes can lead to unsubscriber lists, and you don’t want that to happen, do you? No matter what type of business you have or what industry you’re in, everyone needs to incorporate email campaigns into their marketing strategy. There is a common misconception that email marketing is dead. This is simply not…

Tips for promoting a marketplace with email marketing from scratch

  lead magnetIt is possible to promote a marketplace with email marketing, but how? What is the right way? Email marketing can be a very effective way to promote your marketplace to users . Building a strong email list and establishing a relationship with the people on that list takes time and effort, but the…

What are interactive emails and how can they improve statistics?

  Interactive emails come from the future to stay in the present. Since the digital leap that catapult Web 2.0, the digital world ceas to be static. Until then, before the massive arrival of social networks , the digital world was unidirectional. Web pages were creat that were authentic digital dinosaurs . Virtually the same…

SMS marketing for generation 4.0: practical guide with examples

  SMS marketing for the 4.0 generation is also possible. There are many ways to reach your users through digital marketing. You can run campaigns on social media . Or you can choose to use landing pages to convert leads into subscribers and potential customers. All of these tools are necessary within a global digital…

SPF, DKIM and DMARC: how they influence the security of your shipments

  You’ve probably come across the terms SPF, DKIM and DMARC more than once if you regularly run email campaigns . Or you’ve heard on more than one occasion that it’s important to have them properly configured or that they’re very important for security. But do you know what these three protocols mean? Do you…