B2C Email Marketing: Tips to help improve deliverability
B2C email marketingYou’ve probably read about B2C email marketing, but you need more specific data. Email marketing has been the top-performing marketing channel for businesses for decades. So some tactics that work well for some companies may not work as well for others.
New data on the different approaches used by B2B and B2C email marketers leads to some important conclusions for B2C marketers.
The overall finding states that email is integral for both B2B and B2C marketers.
95% of B2B respondents confirm email as an integral channel for marketing communications.
And 78% of B2C marketers say their email operations are active and engaged .
TABLE OF CONTENTS
More information about B2C Email Marketing
B2C Email Marketing Tips
1.- Consumer preferences
2.- Use data
How to use data to improve B2C email marketing
3.- Personalization is the key
4.- Automate messages
A.- Event-triggered automation
B.- Personalization automation
More information netherlands telegram phone number list about B2C Email Marketing
While email marketing is a priority overall, the pressures driving the strategy differ slightly:
55% of B2B email marketers rank the need to meet annual organizational revenue goals as their number one priority.
While 71% of B2C email marketers note that measuring marketing’s contribution to revenue is highly valued as a key performance indicator.
Both groups reported low levels
A of effectiveness in connecting marketing efforts to revenue. But this was only the case for 46% of B2C email marketers and 31% for B2B email marketers. This indicates a skills gap that needs to be addressed.
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While program goals may differ for B2B and B2C landing page design trends for 2020 email marketers, there are some common best practices that high-performing email marketers use to achieve success.
B2C Email Marketing Tips
Among these common practices, there are some very specific ones that must be applied in B2C email marketing to improve deliverability. It is not enough to send emails to your entire database. The ultimate goal is to get those b2c reviews emails opened. And the more readers there are, the more chances of conversion.