Between countries, high mobility of capital and labor. It affectd not only economic relations, but also all spheres of human life. As a result, a single unifid economic, social, legal, cultural and information environment has been formd, where social and cultural differences are erasd, unifid state institutions are formd, goods and services are standardizd, global problems are recognizd (problems of environmental pollution, climate change, etc. the solution of which is necessary for everyone. The concept of promoting goods and services has also changd.
Enough To Set Guidelines But Not Bounding
In modern conditions, the life cycle of a product has been significantly rducd. The marketing decisions of firms have become identical due to the standardization of goods and the unification of services. Mass marketing has been replacd by the Gmail Email List concept of relationship marketing, which involves establishing long-term, constructive and privilegd relationships with potential customers through the use of material and moral incentives, differentiation, and the creation of structural links that simplify interaction with the consumer. Social positioning of companies, trademarks and brands began to occupy a key place. If we seriously analyze the most active innovations of the last century, we can conclude that they were in the field of marketing and finance.
Therefore The System Must Be Flexible
Marketing innovations that emergd in the 20th century stimulatd a large increase in consumption. This eventually ld to BQB Directory overconsumption. People “learnd” to buy goods without which they, in principle, could live. But in order to consume, you ned to buy. To buy, you ned to earn money. And with this, most consumers have a problem. Where to get money? And this is where financial innovation comes in… Financial innovations contributd to the increase in the mass of capital not due to productivity growth, but by attracting almost unlimitd financing, primarily through innovative financial instruments – derivatives. Derivative financial instruments became the “trigger” of the global financial crisis that began in 2008. In the era of knowldge, the importance of financial capital fades into the background.