If you are active in today’s online business environment, you must be aware of the competitive situation in different platforms. One of the most important platforms in which there is a very fierce competition today is the field of SEO and website. Businesses in various fields today display their services or products to their customers through their website. But which site will reach the top ranks depends on the criteria of search engines like Google. Therefore, the websites that have been able to reach the best position in their field of work have undoubtedly followed the instructions of Google and other search engines. Therefore, we can conclude that any site that wants to reach the best positions in search engines must be able to analyze the SEO status of its competitors’ sites.
What is competitor analysis?
Competitor analysis is the process in which you examine the SEO activities of your competitor’s sites. So you identify their strengths and weaknesses. This matter is very important and its implementation has its own principles. To be able to do this, you have to go through the steps one by one to get the final analysis.
The importance of analyzing the activities of competitor sites in SEO
At the very beginning of this article, you may have this question: Why is competitor analysis important in SEO? The answer to this question is very simple. Because with this, you can find out in which areas your competitor’s websites perform well and in which areas they have weak points. Having this information allows you, as an online business owner or an SEO expert, to develop a suitable SEO strategy for your site.
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Stages of competitor analysis in SEO
As we said above, to analyze and check the SEO status of competitor sites, you need to go step by step to achieve success. Note that if you do these steps one by one, the probability that you will be able to have a correct final analysis will decrease. Therefore, we recommend that you follow the road map that we explain below.
First step: Identify competitors
The first step in analyzing competitor sites is to identify your main competitors. These competitors are websites that rank highly in search results for important keywords in your industry. Of course, there are a bunch of sites that rank very well in many different terms, so try to consider them as your main competitors for now.
- Competitors identification tools
You can use tools like SEMrush , Ahrefs , and Moz to identify competitors. These tools help you to make a list of your competitors and check their activities. But the best tools are the search engines themselves, such as Google, Bing, and Yahoo, which introduce you to active websites in your field.
Second step: Check keywords
One of the most important parts of competitor site analysis is checking the keywords that competitors rank for. This will help you understand which terms are important to your industry and how you can rank better for them. For this, we recommend reading the following article to get a correct understanding of the keyword concept.
- Keyword analysis tools
Tools like Google Keyword Planner , Ahrefs , and SEMrush can help you analyze your competitors’ keywords. These tools show you similar words and phrases that have more search volume in the same domain. So you can produce your content in a way that is useful for users.
Third step: content analysis
Content is one of the most important factors in SEO. In this step, you should thoroughly check your competitor’s site and find out how the content of the competitor’s site compares in terms of quality, length, and keywords. To analyze the content, follow the steps below.
- Content quality assessment
To evaluate the quality of the content, you have the potential to can pay attention to factors such as the number of words, the use of keywords, and the attractiveness of the content. Put yourself in the user’s place and see if the content on the competitor’s site solves all your needs and questions? Is the existing content boring or engaging? Is the length of the content long or appropriate? What tips can you add to this content for your website that will be useful for the user? By answering these questions, you can evaluate and analyze the content of the competitor’s site.
- Identify strengths and weaknesses
Identifying your content’s strengths and weaknesses will help you understand what elements of your content need improvement and what elements are successful. For example, if the content in question is in the form of a video, are you satisfied with its quality as a simple user? Has the competitor’s site covered all the topics related to your field of work? What other strengths and weaknesses do you see in competitors’ websites?
Fourth step: backlink analysis
Backlinks are one of the most important ranking factors in Google. In this step, you should analyze your competitors’ backlinks to find out how you can get more quality backlinks for your site. In order to understand this issue better, we recommend that you read the following article.
Read more: What is the difference between link and backlink?
- The importance of backlinks in SEO
Backlinks show Google that your site is cu lists authoritative and has valuable content. The more quality backlinks you have, the more likely you are to rank better in search results. The quality of received backlinks depends on various factors and this issue is checked by Google robots. So the sites that are in the top rankings probably have good backlinks. Therefore, we recommend that you include this issue in your analysis process.
- Backlink analysis tools
Tools like Ahrefs , Majestic , and Moz can help you analyze your competitors’ backlinks. These tools will show you which website you are looking for, from which sites, with what phrases, for which of its pages and how many backlinks it has received. It also shows you various other things such as the domain validity of the source sites and you can apply to get backlinks from the sites that have the most domain validity.
Fifth step: Review of social activities
Social networks have a good impact on SEO. In this step, you should check the social activities of competitors to understand how you can be more successful on social networks. Examining how to produce content in all kinds of social activities can help you a lot in this matter.
- The impact of social networks on SEO
Activity in social networks can help increase site traffic and improve rankings in search results. Therefore, we recommend that you check the activity of your competitors on social networks. Find their strengths and weaknesses in social media content production style. Then look for a solution where you can provide content that is better than theirs.
- Social network analysis tools
Tools like Hootsuite , BuzzSumo , and Sprout Social can help you analyze your competitors’ social activities. If you don’t know how to work with these tools, don’t worry at all, you can use platforms like YouTube to learn them.
Important tools for competitor analysis
In order to be able to correctly evaluate your competitors in terms of SEO activity, it is better to use the tools that we mention below. These tools, with the facilities they provide, help you to have a better and more accurate analysis.
- SEMrush
- Ahrefs
- Moz
conclusion
Analyzing and reviewing competitors’ activities is one of the most important steps in improving the site’s SEO status. Using the right tools and methods, you can identify your competitors’ strengths and weaknesses and use them to improve your site’s ranking. Remember that SEO is a continuous process and requires constant tracking and updating. Also, to acquire the necessary skills in this field, you can benefit from digital marketing training courses in Mashhad . Therefore, if you need advice, you can contact our experts at Raya Pars Group right now. It is hoped that the presented material will be useful for you dear ones.
