Jan Vohryzek: Why does export matter and where to start?

In his lecture, Jan Vohryzek from Google talked about how to go abroad with caution and minimize the risk of failure , and gave the audience several tips on how to do it:

1. Identify your market opportunities , i.e. objective facts that help you understand the market, such as demographics or economic factors
2. compile a shortlist of opportunities in which you analyze customers, competition, and current market trends
3. choose the most suitable market in terms of logistics , use appropriate payment methods and localize the site
4. Prepare a portion of perseverance and patience and define KPIs for each phase of expansion

Not sure where to start with your analytics? Get started with Google Trends , Consumer Barometer , and Market Finder .

Jan Kvasnička: How to optimize an e-shop for foreign markets. Practically! E-commerce Expo

Honza Kvasnička’s clients include Pelikan. sk and VašeČočky.cz, whose German versions 321linsen.de and lentiamo.ch we also work on, and it was on examples from these projects that Honza built a lecture full of useful CRO and UX ideas . What did he reveal specifically?

• For each country, get a customer support person who will communicate with customers over the phone in their language . And also get a separate phone number for each country.
• Do some research on comparison sites in your country. Which ones are the most popular and what services do they offer? For example, can the cell phone database translate reviews?
• Map out the mindset of customers in a given country carefully to set an effective strategy. For example, in Switzerland, the concept of the cheapest e-shop may not succeed.
• Likewise, you shouldn’t miss out on country-specific details that may discourage customers from ordering, whether it’s payment methods, different ways to korea businesses directory fill out forms, or cheap shipping – will customers even hear about it?
• What events throughout the year will appeal to customers? Will they shop more on Halloween, or will you succeed with Black Friday?
• Be careful of the legislation . Especially in Germany, you can expect constant checks that your competitors will deliberately send at you.

In short, invent, test, launch and over and over again. There is always something to improve. And don’t forget to get inspired by your competition. Especially if it is domestically produced and has the advantage of being a domestic player on the market compared to you.

It also sounded… E-commerce Expo

• We have up to 100 interactions with our lesson learned: mistakes to avoid mobile phones every day and we spend 80% of our time on our phones in apps – for example, the average user browses Instagram for 21 minutes a day , which is why Asos devotes significant effort to developing its app, PR on social networks, and collaborating with influencers.
• Heuréka prepared an overview of the largest market competitors in the Czech Republic, Slovakia, Poland, Germany, Austria, Hungary and Romania for the conference participants and, based on comparisons of market coverage, the breadth of the sold range and prices, selected Hungary as a country with great potential for e-commerce . However, keep in mind that in Hungary the VAT rate is 27%, you will not be allowed to sell cigarettes, medicines and weapons online, you will have to translate the terms and conditions and manuals for the goods into Hungarian and the warranty period is 1 year.
• And Footshop.cz has tested for itself that including a locally preferred payment method can increase sales by 450% and after including a locally preferred carrier, the conversion rate can increase from 0.01 to 0.5%.

If you missed this year’s E-commerce Expo, don’t forget to buy a ticket for the next one. It will take place again on January 29, 2019 at the Letňany exhibition center under the name Reshoper .

Are you thinking about entering a foreign market and don’t dare to do it yourself? Write to us. Together we will definitely figure something out.