The increase in streaming consumption in Brazil has grown significantly in recent years, highlighting several types of content that Brazilians consume. Music, games, newspapers, magazines, books, series, movies, among others, content is becoming increasingly popular! In the past, Brazilians did not pay for original content because they would avoid paying for digital products and services, resorting a lot to piracy. However, the country has been consuming streaming content for some years. As a result, several companies have started to offer this type of service format to Brazilians. For example, Netflix with series and movie streaming, Spotify with music streaming, Sony and Microsoft with games streaming, among other companies that have established themselves as pioneers in this market.
The great streaming success story!
The biggest success story is Netflix, an American company whose main product was sending Guatemala Mobile Number List videos from catalogs to customers’ homes. Initially, the company migrated to the streaming market after analyzing the market and observing the growth of its main competitor (Blockbuster) after seeing it become a leader in the movie rental segment. In mid-2006, with the arrival of video streaming technology, the company decided to create a new business. Thus, a platform was born with several types of movies and series that could be accessed through a paid account for a monthly package. In this way, Netflix increased the subscription to the service in Brazil, becoming the main video streaming platform in the country. In addition, it caused Brazilians to stop watching broadcast and subscription TV and consume more streaming.Brazilian companies have thrown themselves into the streaming market!
Therefore, the growth of streaming consumption has led communication companies to create versions: Globo created the Play segment, Globo Play, which seeks to strengthen the brand on the internet through its own content. Record TV, on the other hand, launched a Play with content aimed at the evangelical segment.
International brands reinvent themselves through streaming consumption!
The big change in streaming began in 2019 with the launch of Apple’s streaming platform, called Australia Phone Number List Apple TV. It is a proprietary platform with content that aims to establish itself as the main platform in the market. However, Facebook and Google identify themselves with a free market segment since they make their content available for users to access at any time.
