The end-of-year marketing performance report is much more than a pile of statistics and graphs: the how to analyze brand analysis of brand performance gives you a clear picture of the progress made towards your goals .The year-end report consolidates all your campaigns, helping you understand what worked well and what didn’t. Likewise, this information will have a huge impact on next year’s budget and strategy.Furthermore, a well-constructed report helps you take action to resolve problems and plan ways to better address them in the future. Unfortunately, knowing how and where to start can be daunting. The good news? Our blog will guide you step by step in preparing a dream end-of-year report!
How to create your year-end marketing performance report
At the beginning of the year you should have defined your objectives and key results, i.e. OKRs (Objectives and Key how to analyze brand Results) business database and your key performance indicators, i.e. KPIs (Key Performance Indicators). Let’s start by analyzing the differences between these two key components: Objectives and Key Results (OKRs) Your goal outlines the broader goal you would like to achieve, while your key results demonstrate your progress. These components make OKRs a critical option for measuring success. A solid set of OKRs helps you stay on track toward your goals (and provides context along the way). Example: A small to medium sized beauty brand based in the UK is looking to increase its media exposure in a new European market.
Key Performance Indicators (KPIs)
KPIs are a quantifiable measure of your progress, and help you measure the success of your short- and long-term goals. KPIs can be used to measure the performance of how to analyze brand individuals, projects and more! They are complementary elements to your overall strategy, as the results can help shape future OKRs.Example: After launching in a new BQB Directory European market, one of the KPIs chosen could be in that region. You may want to regularly measure the increase in your MIV® in percentage terms to track your progress throughout the year.