Images for email marketing: how they should be to avoid being classified as SPAM

One of the most powerful elements in any campaign is choosing the right images for email marketing. The potential that images have to communicate and directly reach a niche market is something that no one doubts anymore.

In fact, the use of images is something universal and intrinsic to human beings. It is something that has accompanied man from the origins of humanity until today. The image has been and is a fundamental tool of communication between human beings . As well as a vehicle for expressing their symbolic world.

However, images have accompanied man throughout time, adapting to different formats: from posters or graphics in books to current images for email. What they all have in common is that they are a universal and timeless element.

TABLE OF CONTENTS

The power of the image from the analog world to the digital world
The need to take care of images for email
How to avoid spam with netherlands telegram data the right images
Newsletters, in plain text or HTML?
Avoid messages in image format only
The key is to optimize the images you send
RGB mode
Do you know the MDirector Spam Test?
The power of the image from the analog world to the digital world

Images for email marketing

No one doubts the success of both static and audiovisual errors in sending emails that cause subscribers to unsubscribe images when it comes to communicating and selling on the Internet. Images have been able to adapt, making the leap from analogue to digital media. In this case, in the digital world they have regained even greater strength, if possible, due to the characteristics of current information consumption.

Unlike the analog world, the capacity and attention span for b2c reviews reading a text written on a screen is much lower than that offered on paper, for example.