Additionally, 50% of buyers want to spend more time purchasing EVs than gasoline or diesel cars.

Now is not the time to slow down EV marketing.

Show how your EVs differ from traditional car options. Offer information that differentiates your brand by focusing on building awareness among buyers.

Show benefits beyond climate impact

Bust myths about hybrid and electric vehicles
Share real customer experiences and stories
Leverage user-generated content to make your brand more relatable
The EV market may not have a significant cell phone database impact in the next few months. But it will certainly change the automotive game in the long term.

Leverage this long-term mindset of building interest in EVs to convert consumers over months and years.

One potential way to do this is to target younger generations

Millennials and Gen Z may not be immediate les chapman consumers, but they have expressed interest in EVs. Two-thirds of buyers from these generations say that EVs will be the most influential in the future of the automotive industry.

To learn more about EV advertising, check book your list out these real-life examples.

Fine-tune your automotive marketing strategy for 2024
With digital marketing and online research significantly impacting the automotive industry, digital and AI tools are the best way to keep up.