Multi-channel attribution models are a method for analyzing the influence that different marketing channels play on a sale or conversion. In this way, an appropriate amount of credit is distributed to each channel. An attribution that depends on the role played in the path to conversion. The interesting thing is that attribution models allow…
Taking care of the landing pages of the technology sector is essential. And you will agree that the entrance of a house is one of the most important things when it comes to generating good first impressions on your guests. In fact, it is often said that the entrances of houses orhallsThey are the…
Integrating Pinterest into your email marketing strategy is almost mandatory if you work with this social network. Integration is one of the online marketing strategies that is gaining ground right now. Why? Because it is extremely beneficial for a brand to create cohesion between all the communication elements it uses to carry out its…
Some of the Marketing Automation trends for 2020 won’t come as a surprise to you. Machines are taking over the most repetitive work . The kind that takes away time from the core tasks of your marketing department. No, maybe they’re not taking charge in the same way they did in the Terminator movies….
Have you considered running SMS marketing actions for Black Friday? This weekend takes place every year at the end of November. Black Friday & Cyber Monday originated in the United States, but has become increasingly popular in Europe in recent years . Black Friday is the day when many stores offer huge discounts, while…
Have you ever thought about applying artificial intelligence to your digital marketing strategy? Smart Email Marketing is one of the tools that is revolutionizing the sector. It is a very effective way to get more out of your messages. Email marketing has always been one of the favorite techniques of professionals. It allows you…
It is no longer enough to know how to create a normal landing page; it is necessary to be clear about what elements an AMP landing page should include. In the world of the Internet, speed and efficiency are some of the fundamental premises for getting information to our target audiences. Not long ago,…
Some people assume that SMS is a thing of the past. Are you part of that section of the population? Far from it, there are many sectors that can benefit from this tool. In particular, SMS marketing messages for the healthcare sector are a key element. Most communication firms continue to use it in…
You probably know that marketing automation can be us to recruit members for an NGO, right? There are many social causes to join and support. And NGOs are the perfect place to do so . Organizations of this type are the natural space where people from different fields get involv voluntarily. We find different…
You probably want to create newsletters that generate new leads. You’ve tri many types, or maybe you’re just getting start. You’ve come to the right place. From mass print mailings to email updates, the newsletter has long been a top tactic for generating leads and moving them into the sales funnel . Email marketing…
Email sending mistakes can lead to unsubscriber lists, and you don’t want that to happen, do you? No matter what type of business you have or what industry you’re in, everyone needs to incorporate email campaigns into their marketing strategy. There is a common misconception that email marketing is dead. This is simply not…
Do you know what the landing page design trends are for 2020? Landing pages have become an essential tool in the world of digital strategic marketing. Landing pages are not just any website . They are one of the digital gateways for converting users and Internet users interested in your brand, product or service…