Tips for promoting a marketplace with email marketing from scratch

  lead magnetIt is possible to promote a marketplace with email marketing, but how? What is the right way? Email marketing can be a very effective way to promote your marketplace to users . Building a strong email list and establishing a relationship with the people on that list takes time and effort, but the…

What are interactive emails and how can they improve statistics?

  Interactive emails come from the future to stay in the present. Since the digital leap that catapult Web 2.0, the digital world ceas to be static. Until then, before the massive arrival of social networks , the digital world was unidirectional. Web pages were creat that were authentic digital dinosaurs . Virtually the same…

SMS marketing for generation 4.0: practical guide with examples

  SMS marketing for the 4.0 generation is also possible. There are many ways to reach your users through digital marketing. You can run campaigns on social media . Or you can choose to use landing pages to convert leads into subscribers and potential customers. All of these tools are necessary within a global digital…

SPF, DKIM and DMARC: how they influence the security of your shipments

  You’ve probably come across the terms SPF, DKIM and DMARC more than once if you regularly run email campaigns . Or you’ve heard on more than one occasion that it’s important to have them properly configured or that they’re very important for security. But do you know what these three protocols mean? Do you…

B2C Email Marketing: Tips to help improve deliverability

  B2C email marketingYou’ve probably read about B2C email marketing, but you need more specific data. Email marketing has been the top-performing marketing channel for businesses for decades. So some tactics that work well for some companies may not work as well for others. New data on the different approaches used by B2B and B2C…

Images for email marketing: how they should be to avoid being classified as SPAM

  One of the most powerful elements in any campaign is choosing the right images for email marketing. The potential that images have to communicate and directly reach a niche market is something that no one doubts anymore. In fact, the use of images is something universal and intrinsic to human beings. It is something…