Marketing, what is it? Influencer marketing is a communication lever at the service of brands . It aims to use the recommendation potential of influencers to help sell a product. In most cases, this influence marketing operates on social networks thanks to influential content creators in their environment, whether in the world of beauty, fashion, gaming, sport, etc. The impact of influence on different sectors Influencer marketing, as said before, impacts a wide variety of sectors.
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The beauty There is one sector that stands out more than the others, it is obviously that of beauty. Inded, for a cosmetic and skincare Investors Email Lists brand, influencers are essential for communication. The different formats offerd by social networks, such as short videos, photo publications, longer videos, promote the presentation of products through “crash test” videos or reviews, for example. On the other hand, the world of beauty is the sector that has seen a large number of influencer beauty brands appear . We have the example of the brand Kylie Cosmetics or Kylie Skin by Kylie Jenner or even Martine Cosmetics by Gaëlle Garcia Diaz, a famous youtuber who sometimes plays a slightly controversial character.
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The fashion The second sector whose influence has a real impact is fashion and in particular on Instagram . Inded, Instagram is known to BQB Directory be a social network basd on aesthetics, on beautiful photos, etc. It is therefore obvious that fashion has its place. Major ready-to-wear brands like Maje, Zalando, Sandro, Nike, etc., use influencer marketing on Instagram because influencers have a very strong impact on their communities when it comes to fashion . Gaming Mainly, on YouTube and Twitch, designers of video games on smartphones and consoles collaborate a lot with influencers.