This way, money seems easier for him: he sells his know-how , he sells the brand to someone else, to two or ten entrepreneurs and lets them develop it and take on the entrepreneurial responsibilities of the choice they have made.

crosses everyone’s mind: I know it well, but you know it too. Few, however, are the entrepreneurs who really reveal this thought.

To sum up the concept in a few

words , the idea is this:

“I have my own business, it’s working well… can I get special lead an opportunity out of it? Yes! So what do I do? I cash in, I try to make more money.”

But let’s see what happens if we trivialize the concept of franchising in this way.

How a Franchise Dies…
The actions following the “I’ll make money” are more or less chine directory these: sell your brand, sell your format and if it works in Rome, but in Milan the situation becomes critical… at this point you wash your hands of it thinking: “Each franchisee is responsible for the success or failure of the business, so let him sort it out and solve it himself!”.

Here it is: this is how your franchise dies

This is probably also the reason why in Italy franchising is if your desire is to transform only 5% widespread compared to 30% in America: in this country the right mentality is missing, there is no good business mentality.