Adopted by startups, in particular, this is one of the reasons why these companies are growing so quickly. So, if this is what you are looking for for your business, keep reading the post. We will show you everything about Growth Hacking, including the definition and how to apply it to your company , whether it is small, medium or large. Check it out! Growth Hacking is also known as Experimental Marketing . The person who invented this term was Sean Ellis and it is no coincidence that he is the founder of GrowthHackers.com , known today as the largest portal with content on the subject. According to Ellis: Growth Hacking is a set of strategies that aims to accelerate the growth of companies.
What is Growth Hacking?
“Growth” in English means “Growth” and “Hacking” is the same as computer hackers. “Hack” is a gap, space or cut. Hacking, then, is nothing more than finding ways to exploit these gaps, creating strategies aimed at very fast results for the growth of a company. The truth is that the concept is much simpler than the practice, as finding these “triggers” to be activated and promote the company’s growth involves a lot of experimentation, analysis and attempts. The biggest Job Seekers Database advantage of Growth Hacking is that it can be low-cost . After all, companies don’t usually have a lot of money to invest, especially when they are startups. In practice, the more theoretical concept of Growth Hacking is new, but it has been practiced for quite some time. A great example is Facebook.
Who remembers when it first started
and worked on an invitation basis? This gave it an idea of “exclusivity”, which made people crazy to join. It is one of the most classic strategies that was also used by Nubank, Tinder and many others. How to do Growth Hacking? Now that you understand the concept, it Belgium Phone Number List is important to make it clear that Growth Hacking is not simple . As mentioned above, it is Experimental Marketing, and these do not always work. In other words, there is no magic formula. The most important thing is to understand that Growth Hacking is a mindset . The professional needs to have a mindset focused only on growth, since that is the main objective at the moment. However, there are some steps that are common to Growth Hacking: constantly observing data, identifying “hacks” and how they can be used to improve your Marketing and your company.
