If you want to improve your search engine optimization (SEO) results , you need to know what tactics are most effective for your website. The best SEO techniques will help you improve your site’s performance and make it an accessible and accurate representation of your business.
This page presents 14 different on-page and off-page SEO techniques to help you climb the search engine results pages (SERPs) . Read more about each one below and see how these methods can help your website!
1. Check competitors’ websites for ideas
One way to get ideas when doing SEO yourself is overseas data to look at what others in your industry are doing . A competitive analysis can help you ensure you’re providing the same quality of experience as your competitors and find areas where they have gaps that you can fill.
There are several competitive analysis tools that can help you better understand your competitors. Here are some factors you can look for in this analysis:
- Keyword Usage and Ranking
- Blog Themes
- Backlink Sources
- Display frequency
- Use of images and videos
SEO tools like Ahrefs make it easy to evaluate your competitors’ pages and determine what kind of traffic they’re generating. Make a list of what you see and compare it to your existing SEO campaigns.
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2. Optimize for Featured Snippets and People Also Ask (PAA)
Not all search results are created equal – that’s why you should research the topics you’re writing about before writing your page to make sure you fit the page format.
Featured Snippets and AAP are two different SERP features that you can target in your content. This position in the SERPs is known as “Position 0” because users don’t need to click on the result and it appears above all other results.
Google likes to pull answers to questions/searches directly to make navigation easier:
They also display related about where a third episode goes questions and answers from other resources in the AAP section:
When writing your content, you need to answer the questions immediately and succinctly in order to target the featured snippet. Find the AAP questions related to your keyword, make them your H2s, and answer them. This will create an informative article that will rank!
3. Compress your images and embed videos
No one likes slow loading images eu phone number or videos. In fact, most people will click away if images don’t load, and the same goes for videos. That’s why image compression and video embedding are essential for SEO.
