Not only the simple purchase of goods, but also of services, apps, services relat to smart working, platforms for ordering and delivering food and objects directly to the customer have explod.
To digitalize to be proactive in the market
There will be no going back. Most workers who have tri smart working agree that they want to preserve it in the future.
Enabling work from anywhere, anytime, on any device is a best practice that benefits businesses in the midst of a crisis.
What changes in the “new normal
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3. Health
Health has become a priority again. It influences our decisions and lifestyle today more than ever. Cleanliness is a concern that will probably remain for a long time together with the air disinfectants that we now find everywhere.
These are new relevant factors that greatly influence the perception of buyers towards companies.
We expect when we enter clos places to be able to keep our distance, only have people wearing masks around us, find a clean environment and have hand sanitizer.
Communicating how much the whatsapp data company cares about these aspects to ensure a safe environment is essential.
4. Home
In English there are two meanings for
Home is my house. The house I all about the best poker union live in. But also family, nucleus so it has a more emotional meaning. House is the building. The house has return to the center of everyone’s experiences and certainties .
We have been told to isolate ourselves, to stay home to protect ourselves and others. It is where we are safest . There will probably be a agb directory return to a local rather than global mindset.
We are already doing almost everything from home, working, shopping, contacting friends and this trend will continue in the future. We will definitely see an increase in the proportion of household spending. Investments in household items are increasing . So this is an aspect that can create interesting opportunities.
Shares of home gym equipment company Peloton have risen more than 50% since mid-March, when the coronavirus shutdown began.
Final considerations
Listening to customers was important in the past, but it is even more important today. Collecting information and knowing how to use it to your advantage is more important than ever.
Be bold and re-evaluate your brand, your business, your communication . Ask yourself if your company takes into account the 4 points list above and if it is suitable for the future, for the “new normal”.
