Optimize your SMS copy by reducing the number of characters. SMS is a tool with some limitations in terms of space, but its uses and potential are endless if we discover the tricks that best fit our communication strategy. Discover how to gain characters in your Copy SMS.
The main objective of sending SMS, whether for a person or a company, is to capture the attention of the recipient (and, often, to get them to take action as well). Achieving this objective is not easy and we must use all the tools available within the limited space we have available
In this article, we want to present you the keys to gaining characters in your Copy SMS and thus transmitting your message in the most efficient way possible, making the most of each character.
What types of text messages are there?
In total, there are 3 options special database for SMS message types depending on their capacity:
- Standard SMS are simple and traditional messages. They have a capacity of 160 characters, which correspond to the GSM alphabet.
- Unicode SMS allows the use of all types of characters, such as symbols, accents, emoticons, etc. However, the limit is reduced to a maximum of 70 characters.
- Concatenated SMS allows you to send messages with more than the maximum number of characters. It is possible to combine them with Standard SMS (exceeding 160 characters), or Unicode SMS (exceeding 70 characters). This option combines the segments, allowing the recipient to see a single simple message.
SMS prices according to the type of messages
SMS types may have a different cost. For example, Concatenated SMS are charged for each segment sent. For more information, you can visit the costs section on Labs Mobile .
As we mentioned earlier, one of the programmer expert with bootcamp at main challenges with SMS campaigns is capturing the public’s attention even with few characters available. This is especially true for promotional communications that aim to increase sales.
That’s why one of the most effective variants is Unicode SMS, as you can gain characters in your SMS copy. Let’s see how.
Why use Unicode SMS?
By having fewer characters, it forces agb directory the message to be more direct and explosive. Improving the effectiveness of the campaign. However, shortening traditional 160-character messages can be difficult.
Making the most of the space is essential, also knowing that symbols, emoticons and other types of characters can be used.
One of the techniques is to avoid concepts that are added tacitly. There are certain words or concepts that do not need to be written in their entirety, but rather, the user can visually identify them with international symbols or symbols that are known to practically 100% of users. Some examples are discounts, dates, codes or links.
