From here the system analyzes the photo to identify the main hair color and secondary tones , asks a few simple questions and then suggests the most suitable Madison Reed product. This bot is accessible both via SMS and Messenger.
Beauty and cosmetics brands using bots are just
the beginning of the trend toward more personalized and intelligent beauty care experiences. Significant and exciting transformations are expected in the beauty and cosmetics industry over the next few years as brands in this space increase their experiments with technology, starting with bots and extending to the Internet.
Cosmetics-chatbot-ai-chart2 Are you interested
in the topic and want to learn more? Check out these articles: Influencer Marketing for Cosmetics and Beauty: Everything You Need to Know 6 Chatbot Trends for 2020 Digital Marketing 2020 for Beauty, Cosmetics and Wellness Back to index Wander Beauty: Chatbots to Increase Sales Wander Beauty, a leading beauty and cosmetics brand, is developing customer communication channels with a chatbot.
In July 2018, around the same time
Wander Beauty began testing a whatsapp data messaging service, the brand piloted a chatbot onMessenger before officially expanding its use in August (the brand has more than 57,000 followers on the platform).
This chatbot prompts customers to answer six questions to receive product recommendations from the brand’s customer service team . In just all about the best poker union four months, Wander Beauty found that 17% of its customers engaged with the chatbot and made a purchase, compared to the industry benchmark of 2%.
As Divya Gugnani, co-founder of bbb org Wander Beauty, stated, has been a priority channel for the brand and the intention is to amplify it with a personal experience, that is, with products recommended for individual needs. For Wander Beauty, the mobile experience has been a major revenue driver.
About 50% of sales come from its own e
Commerce Website, Compared to .Retail .Partners .Like Sephora and Nordstrom, and from the .Beginning of 2018. Through November of That Year. About 67% of All .Ecommerce Traffic. Came from Mobile.. That’s .Why the Ability for a Chatbot to Be Embedded into Messenger. Can. Create Another Powerful Channel for Engaging with .Customers (Even on the Go).
