To keep your blog and community running, you will need to regularly offer new content online. Be aware, however, that the profile of your readership is often not the same from one medium to another. Each medium therefore has its own article size.
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No long posts on Facebook
A recent online survey allowed Jeff Bullas to know that users of the world’s most popular social network are less inclined to post longer. The analyst therefore suggests an average status length of 40 characters. If you go over 80, you should expect a significant drop in engagement from your targets, according to him. However, in the conclusions of older studies, a post length ranging from 100 to 119 characters is recommended. In any case, hyper-concision is essential for writing content on Facebook .
Less than 60 characters on Google+
Google has always been a supporter of conciseness and relevance. On its social network, therefore, the best thing is to provide a post title of 60 characters or less and to respect all the rules relating to SEO writing. This should be clearly identified. The best thing is therefore to propose it in bold and to put it at the beginning of the publication. This is a way to help your readership to quickly grasp the subject better. Engagement is also greater with a title on a single line.
100 characters on Twitter will be reasonable
Based on the number of ReTweets savoring europe: a food lover’s journey recorded according to the font size of the messages published, TrackSocial believes that 100 characters on Twitter for each publication is ideal. This allows for enough space for sharing, but also for having a better chance of getting more retweets. The second most popular social network is also known to be more effective for business than its two other rivals. To succeed in this, using a web writing agency is strongly recommended.
What size for a blog title?
Google recommends a title of 65 characters clean email maximum. The reason? The giant does not let appear in search results more than 55 characters. Understanding the message is often difficult with only 55 visible characters out of 100. However, you should not let yourself be obsessed by this provision of Google. Always make sure that your titles can help to better understand your content. This is the reason why many bloggers and offshore web writing service providers do not hesitate to propose a title with more than 10 words.
