SEO or contextual advertising: which is better? Use together!

are the most widely tools for promoting goods and services on the Internet and, as a result, the most frequent request from our clients. Now it has become obvious to many business owners that a website

Inexperienced contextualists often make

 to a site on their subjective email data understanding of its effectiveness or, for example, configure all advertising in such a way that the main page becomes the landing page for all queries. This often contradicts the SEO structure of the site, where each group of queries usually has its own page, and also introduces a share of inadequacy into the analysis of behavioral factors.

Recently we encountered a situation

email data

where context specialists simply threw out the h1 heading from the main page because they didn’t think it good. No comments.

If the test is unsuccessful or contextual advertising is simply poorly behavioral characteristics often deteriorate, which directly affects the site’s position in free search results. And vice versa, competent contextual configuration often leads to an improvement in the site’s position. But in our practice, there were cases when our specialists expand semantics and made their suggestions to improve the site structure.

To fully understand the google introduces new Nofollow link attributes  imagine that buying on a website does not happen by itself. From the moment of “saw the ad” to the moment of “bought” a lot of time may pass and many actions will be required: visiting competitors’ websites, comparing prices, and so on. The more expensive the product and the higher the competition, the more effort we must make to keep a person on the website.

Modern SEO optimization buying house b is closely related to usability analysis and website improvements. Simply put, an optimized website is a user-friendly website with high conversion, which is more likely to be remembered by the user.

by itself does not generate sales. But in modern conditions, we often also encounter the fact that any promotion channel in its pure form, by itself, may not generate sales either. Of course, there are cases when it is better not to use if demand is not or you have a proprietary product. But for the vast majority of businesses. An approach works best.

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