Key words – what is it
These are the most relevant queries special database that potential visitors enter to search for products or services related to your website. By optimizing for keywords, the resource is ranked higher in search results, which increases its visibility and traffic.
To choose the right keywords for a website, you need to consider the type of resource. More details below.
Types of key queries
Based on user intentions, the following queries are distinguished:
- Informational. They allow you to find the information you are interested in. For example, “what is SEO promotion”.
- Navigational. Used to search for specific websites. For example, “private bank”.
- Transactional. Reflects the desire to perform a certain action, such as ordering, registering or downloading. For example, “SMM cost”.
The priority of query types depends on the purpose of the site. For online stores, transactional keywords and navigational queries are most important. While for business card sites, informational ones are a priority. And for content projects, the sequence is as follows: informational, navigational, transactional.
TOP 9 tools for selecting keywords
To correctly select search queries for the meine externen dienste, immer cyber-sicher site, we recommend using special tools. Let’s take a closer look at those services that significantly simplify this task.
Google Ads Keyword Planner
It helps to research and select queries for advertising campaigns in Google Ads. The tool shows search volumes, cost per click and competitiveness by lists of keywords. It also allows you to create query groups and optimize ads.
The main disadvantage of this service is that the keywords it suggests may be too general, as they are intended for use in contextual advertising within the Google Ads platform.
Serpstat
This is a universal tool that will allow you not only to select search queries for the site, but also to analyze other market players. It allows you to:
- analyze the queries that your competitors use to get search traffic;
- Study the queries for which competitors display contextual advertising;
- evaluate trends and seasonality of requests.
Interestingly, among all paid services, Serpstat has the largest database of queries for the Ukrainian segment. This makes it an indispensable tool for optimizing websites in the Ukrainian language.
Keyword Tool
Keyword Tool is one of the best Google Ads alternatives. This tool will help you discover thousands of new queries related to your topic using Google’s Autocomplete feature. There is both a free and a paid version. The latter has more extensive functionality.
Google Trends
This service allows you to track the demand and relevance of queries. One of the key functions of Google Trends is the ability to evaluate the dynamics of popularity over a certain period. This helps to collect keywords for the site that are most relevant at the moment, for example, timed to coincide with significant events or trends.
KWFinder
This is a keyword generation and analysis service that offers effective tools for expanding the semantic core. By simply entering queries or the URL of the target page, KWFinder provides users with relevant queries based on artificial intelligence algorithms.
The main feature of KWFinder is the ability to analyze keywords taking into account seasonality, regional characteristics and other important parameters. This function helps to track current trends and adapt the promotion strategy to the current needs of the audience. In addition, KWFinder provides detailed statistics on the frequency and competition among advertisers for each keyword. This data allows you to competently plan advertising campaigns, determining the optimal budget and rates to achieve maximum efficiency.
Ubersuggest
The main advantage of this service is the ability to quickly and effectively select keywords for website promotion based on specified marker queries or the URL of the target resource, including websites of other market players.
Ubersuggest uses data from leading search engines and generates hundreds of relevant keyword options that match the entered query or the topic of the analyzed site. This functionality allows you to significantly expand the list of potential queries for further optimization.
In addition to keyword generation, Ubersuggest provides detailed statistics for each query, including traffic volume, competition level, and monthly popularity dynamics.
SERanking
The service provides the opportunity to study which keywords competitors use for advertising campaigns, as well as to estimate approximate budgets and the volumes of traffic they collect.
The service provides integration with Google Analytics to import a list of your keywords. Based on this data, SERanking offers recommendations for expanding and optimizing the semantic core, which is extremely important for increasing the effectiveness of promotion.
Ahrefs
The key advantage of this tool is that it has the most comprehensive keyword database on the market, which opens up wide opportunities for analysis. With Ahrefs, you can enter your competitors’ websites and get a full download of search queries relevant to your business. The system provides comprehensive data on each keyword, including frequency, level of competition in SEO and PPC, estimated cost per click, seasonality, and current search trends.
Semrush
This is a serious competitor to Ahrefs for the attention of internet marketing specialists. It has an equally impressive keyword database, while offering more affordable pricing plans. An additional advantage is the availability of a free trial period.
Like Ahrefs, SEMrush allows you to select keywords for SEO based on the analysis of competitors’ websites. The service has its own system for assessing the competitiveness of each search query. In addition, the platform provides data on their frequency, estimated traffic, and cost per click.
