If you think that creating your first post on LinkedIn is a big challenge, you are right. Choosing the subject, the format of your text, the images, the time and date of publication is not always easy. You may even think that you are not up to the task and abandon your project. But rest assured, publishing on LinkedIn is not at all an insurmountable task.

Start with an engaged post. The goal is to shock or start a critical debate on a subject. Don’t hesitate to address sensitive topics . For example, you can refute or question a famous and commonly accepted quote. This type of post has every chance of creating a buzz on LinkedIn . Trying to be right by contradicting preconceived ideas will always provoke reactions .

Note that creating an exhilarating atmosphere

This advice is more suitable for LinkedIn experts than for the uninitiated. The former, who must publish regularly , need to attract an audience and therefore create buzz . The latter, who are testing the platform and its potential, will not necessarily know how to manage a publication that has gone viral .

Create a series of posts to keep the noise going
Getting attention with a post is already a great thing. But the buzz effect wears off quickly , because Internet users quickly move on to something else. It is therefore necessary to stir it up with a series of shock posts . Consistent  how to build telemarketing lead and regular posts are the secret to an effective marketing campaign .

This sustained communication will keep your readers in suspense and accustom them to your presence. Try to stay on the same theme, but change your approach. For example, you can create a wow effect through a poignant testimony or by disclosing unexpected information. This type of message creates surprise and arouses admiration. Your readers will begin to appreciate you thanks to this type of content .

This also allows the platform to clearly identify your target audience and allows the algorithm to give you more relevant recommendations . Based on what you publish, LinkedIn will analyze the profiles of the subscribers most likely to  conduct market research be interested in your posts. Its algorithms will show them in priority to the members who will react the most. In addition, collecting views and reactions continuously will help you position yourself well on the platform .

You may be faced with a difficult choice when it comes to adding media to illustrate your post . You’re probably wondering whether to put a photo or a video. Video remains the best medium to set up a storyline. However, preparing a

script and then hiring actors is a time-consuming process

Now you know how to publish an impactful LinkedIn post capable of generating many likes and comments . Boost your publication with a few communication codes specific to social networks .

Insert hashtags into your sentences. Users don’t need to be your followers to find your content with hashtags. They help followers find your post when they search for topics related to the keywords you’ve tagged. Many marketers target the most popular hashtags .

Next, tag followers with @ followed by their username. This person will be notified as soon as your post goes live . This technique will allow you to collect as many likes as possible in a short time. Target the most active followers on your previous posts. It seems that the more likes, shares, and comments you get quickly, the more LinkedIn promotes your post.

LinkedIn is a network that loves engagement
LinkedIn regularly updates its terms of use . You’ve probably already noticed that the platform is constantly evolving . Since 2021, LinkedIn has added certain features that allow you to better position your publications .

The goal of a LinkedIn post is to increase your visibility . Quality content builds brand awareness. Brand awareness creates engagement with your offerings. A LinkedIn marketing strategy revolves around two key goals: promotion and engagement .

If you haven’t achieved these goals yet, rethink your LinkedIn marketing strategy . Find ways to grow your audience . If you already have traffic but little revenue, drive more engagement on your content using the previous LinkedIn tips.