Generating content is considered one of the key elements for promoting an online business, in digital marketing strategies. But is it really useful for acquiring customers?
Let’s see how to get the maximum ROI with a good content marketing strategy, declining the contents produced in the best way on all customer acquisition channels.
In this article, we will discover together many ways to use content to attract and acquire customers. It’s up to you to choose the ones that best suit your business!
How to Use Content for Customer Acquisition Deliver your content to the right communication channels
As you will see, we have divided this list by channels. Obviously, some of them may overlap. That is why what you will bring to it will be the most valuable element: creativity and innovative ideas to use the different types of content in the best possible way.
SEO
Even the best content you can create may not reach your intended audience if it isn’t optimized, causing you to miss out on valuable engagement opportunities.
So how do you optimize content for search engines?
Publish new content regularly to attract visitors and work on the freshness of your website, which is a very positive factor for SEO.
Continuously update your content . This communicates to both search engines and your audience that your content is always up to date.
Create quality content that addresses the common needs of your audience. Work with keywords and long tails (search phrases/questions) to address specific needs and improve your visibility.
Monitor your target market and map your content specifically on buyer intent and behavior .
Paid Search and Social Ads
If there is a good strategy behind it, paid traffic and social ads (e.g. Google ads, LinkedIn ads…) can create great returns in terms of results.
Develop lead magnet content strategies , with the prospect of giving away products or services by encouraging interaction with the Ads.
Make sure the landing page your paid ads lead to has great content value. This will increase your lead score and the relevance of your ads.
(If you don’t know how to do this, here’s where to start to create landing pages that convert ).
Collect and analyze data generated by your Ad analytics to identify critical points and take action.
This database has a multitude of mobile contact details, which are essential for companies looking to interact with clients directly by means of SMS marketing, promotions, or customer support campaigns. Usually comprising of cellphone numbers, demographic europe cell phone number list information, and preferences, the data is crucial for focused marketing campaigns in Brazil. To maximize the impact of outreach, mobile data must be kept current and accurate.
Organic Social Media Marketing
Social media is an incredible israel whatsapp number powder place when it comes to promoting your brand. Here you can unleash your creativity with organic content using b2b reviews the platform itself to persuade your future customers.
Upload original content to social channels, tailored to your buyer personas .
Encourage your audience to produce content .
Guest blogging
Creating text content to be hosted on other sites is a very positive way to expand your brand’s reach.
Create a dedicated section to host guest blog posts from other sites and prominently display your top-performing content.
Email marketing Deliver your content to the right communication channels
Your customers may be interested in learning more about the content you offer them. Design and customize it to suit their needs and tastes.
Use the data you’ve collected about your audience to build audience segments and email lists. This way, you can target them specifically and consistently.
Whenever possible, ask your audience what they think of the content you provide. This feedback will allow you to continually improve the quality and appropriateness of what you produce.
Email marketing is a very powerful tool for interacting and persuading your audience, make the most of it, enhancing every element of its design and content .
Affiliate and advocate marketing
Give voice to those who have tried your brand and are satisfied with it. You can convert your customers’ positive experiences into valuable marketing testimonials.
Advertising and public relations
The buzz that your brand generates around you can be converted into valuable marketing tools, do it in the most organic way possible.
Don’t build artificial and complex narratives to tell your results and your brand. Instead, show stories based on the content you have created for a more useful and sincere approach.
Create content that is so compelling that it attracts the attention of the press and, in turn, new customers.
Sales
Marketing and sales strategies can be a really interesting tool if well orchestrated. It is the so-called “ smarketing ”.
Create highly targeted content to drive traffic to specific landing pages
Cross-reference marketing and sales tools to create content based on specific needs collected during the customer acquisition process.
Incorporate content into your active lead generation campaigns .
Use new content launches as an opportunity for salespeople to reach potential customers with valuable information.
I’m not online. ..
Of course, digital communication is an increasingly essential path, however, do not forget to integrate these channels with offline marketing and communication activities.
Traditional advertising, trade show participation, and printed materials can help you reach people in the physical world and build brand awareness and strong relationships.
When creating a cross-media content strategy, include a reference to online, so you can better analyze data on audience response.
Strategic Tips on Acquiring New Customers
Of course, you don’t need to use all the tips and strategies we’ve talked about in this article. You can choose the ones that work best for you and that seem most applicable to your business model.
This is not a complete list, both in terms of channels and tactics. You may have other opportunities to acquire new customers through content that is potentially even more effective than the ideas in this list. But remember: for successful b2b or b2c marketing, always take care to personalize and make your communication unique.
We at Eclettica Akura are a communications agency specialized in the creation of content and content marketing strategy , as well as inbound marketing methodology .
