Law firm marketing is becoming increasingly complex and delicate. Gone are the days when good old word of mouth was enough. Today, the most cutting-edge firms base their client acquisition strategies on digital traffic , also thanks to the creation of quality content. In this context, inbound marketing for law firms is one of the best solutions.
Our agency, Eclettica-Akura, has been working for years with Jacobacci & Partners, a leading company in the intellectual property sector: look at what we have done for their online communication .
To set up an inbound marketing strategy that works, it is very useful to rely on a platform that manages marketing, CRM and sales contacts. In our opinion, the most complete offer is the one provided by HubSpot .
It’s an “all-in-one” platform , which means your contacts, data, and communication channels all live together in one interconnected system. You don’t need to deal with a bunch of third-party tools. Let’s take a look at the tools HubSpot offers to help a law firm achieve business goals faster, and with less stress!
An intuitive CMS for managing your studio’s website CRM for Law Firms: Why Use HubSpot for Digital Marketing
Often in law and consulting firms it is relatively easy to find resources that can write quality textual content, less easy to find someone with advanced IT skills or a background in web development.
That’s why tools designed specifically to be intuitive and easy to manage allow you to create quality content quickly , optimize it for search engines and publish it in one place. You can even add custom CTAs with just a few clicks .
You can easily create blog pages, specific landing pages , complete web pages and even embed chatbots. A drag & drop system to simplify everything will guide you through these processes.
This way, it will be much easier to keep your website up to date and full of useful information for your customers, without having to turn to an external agency for every update!
An updated website is fine, but what to write and why?
Obviously, a good inbound marketing strategy for a law firm cannot ignore “fresh” and quality content. But to be found by the right people, you need to work with the right keywords and optimize your presence on search engines . HubSpot provides you with a native tool that makes SEO much more intuitive and easy to manage, so you can attract much more traffic and generate leads , or potential interesting clients.
Social Media Management Tools to Engage Your Audience
Today it is very common for a law firm to use social media for its communication.
However, it still happens even in large companies that company profiles on LinkedIn, Facebook, Twitter and sometimes even Instagram are opened and then “abandoned” due to lack of content, or used to publish long and complicated documents, not suitable for social media.
To manage an effective social media strategy, it is essential to plan your posts in advance
With HubSpot, you don’t need to log in to every social network to post, but you can very easily and intuitively schedule posts on the main social platforms, such as LinkedIn, Twitter, Facebook and Instagram. A controlled cadence management that generates better and better quality traffic.
Once your posts are live, you can analyze their performance , see what works and what doesn’t, and make adjustments if necessary. Another feature allows you to check which are your best posts based on certain metrics such as clicks, impressions , shares, visits, interactions, audience growth and much more.
In an effort to reach a wider audience and establish more connections with potential clients, we are actively utilizing digital marketing techniques. Even though digital marketing is important, we still believe that phone marketing is the most effective way to increase sales. In order to make this easier, we provide extensive telemarketing data shop that is specific to Portugal, Qatar, Romania, Russia, Saudi Arabia, Senegal, and Singapore, among other regions.
Email System Automation
It is quite common for lawyers and indonesia whatsapp number powder consultants to send newsletters and updates via email. In fact, sending your contacts periodic newsletters, with updates on current regulations and so on, is a great way to keep the relationship with your clients alive and create new business opportunities.
However, sending an identical message to all your b2b reviews contacts (even those not interested in the topic) is certainly not the best way to communicate with an interlocutor who is always super-busy and inundated with communications.
Segmenting your email lists and creating automated workflows is a real advantage, which will be appreciated by both senders and recipients of DEMs. With HubSpot, in fact, you have the possibility to create automated workflows as well as targeted email communications. Imagine combining this tool with the CRM system, and the result will be simply astonishing.
Analytics to help you track performance and ROI CRM for Law Firms: Why Use HubSpot for Digital Marketing
Keeping an eye on data is one of the most important things for a successful marketing strategy.
However, it often happens that this part is “forgotten”, perhaps because it is considered too technical and complex by the communication & marketing department of the studio (if there is a real one!).
The information that HubSpot provides you is different and concerns the behavior of users on your site, where they come from, which contact forms they filled out and many other insights .
For example, you can track exactly how some of your contacts became customers by checking which channel they came from: organic traffic, paid traffic, or social media. A real godsend when planning and budgeting . Not to mention that a single platform aggregates all the data, so it’s much easier to do analysis and comparisons.
Tools for successful meetings
HubSpot provides you with intuitive meeting features that are compatible with Google, Outlook, or Office 365. This way, you can use these tools to keep your audience updated on your calendar, or provide them with a convenient channel to organize meetings, appointments, and get-togethers.
Do you use Zoom for your meetings or to organize webinars? With HubSpot, integrating the app from the marketplace is easy, and with us at Eclettica-Akura, organizing successful webinars is even easier.
A free CRM
What’s better than a customer relationship management system built specifically with the needs of online law firms in mind? Well, a free one! That’s why HubSpot offers you its popular CRM software, which you can use completely free of charge to track your customers and their buying journey.
Anti-hacker security
Security and privacy are among the most important aspects for a good reason. Law firms are particularly susceptible to attacks that can lead to the loss of valuable data. That’s why HubSpot offers several features to help you with security, including a firewall/VPN, intrusion detection system , web application firewall , and more. HubSpot sites are also hosted on Amazon and Google servers, which are among the most secure in the world.
Conclusions
In a world that is increasingly evolving towards digital, the time has come for lawyers too to put into practice a ” digital transformation ” and use new tools to do business.
A website full of useful content, updated social media, periodic sending of newsletters to customers, an integrated CRM system are just some of the initiatives to implement.
To make the work of those who deal with marketing and communications easier (and often a law firm does not have super-structured marketing departments at its disposal), the best thing is to rely on consultants with proven experience and an all-in-one platform.
Eclettica-Akura is a Solutions Provider for HubSpot , which we consider an excellent solution for CRM, SEO and inbound marketing and much more. All in an extremely intuitive way and with very flexible customization features .
