Writing a beautiful blog post is relatively easy for a writing enthusiast. The most difficult step turns out to be its optimization for search engines. The goal of web content is indeed to be visible in order to be read. It is in this context that SEO writing plays a vital role. Find in this article 6 tips to master it!
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You have a showcase site, a blog or an online store, but it does not benefit from good visibility on Google? Despite your efforts in terms of content, it is not on the first page of search results? There is a solution: SEO writing ! This involves writing content optimized for natural referencing. In this guide, let’s see together the interest of this technique and the best practices to implement to write SEO content.
What is SEO writing?
SEO writing is a technique that consists of writing web content in order to be well referenced on search engines. Its objective is therefore to boost the visibility of your pages in the SERPs of Google, Bing, Yahoo!, Qwant , etc., in order to increase the traffic of your website.
Be aware, however, that SEO-optimized writing is not only about pleasing search engine robots that scan your content. It also seeks to appeal to Internet users to improve the reading experience.
Definition of SEO
SEO is the acronym for “ Search Engine Optimization “ . It is a web marketing technique that aims to improve the natural referencing of a page through different processes.
To date, Google takes into account how to avoid working in an office for a day around 200 SEO optimization signals while its competitor Bing relies on 1000 criteria.
The difference between web writing and SEO writing
Web writing is dedicated solely aleart news to Internet users while SEO content writing is aimed at both Internet users and search engine robots. In other words, the former relies on writing techniques specific to the Internet while SEO web writing includes additional elements .
Web writing requires:
- A simple vocabulary within everyone’s reach
- Concise, relevant sentences that don’t beat around the bush.
- Well-ventilated paragraphs
- A well-structured text with an introduction
But as soon as SEO comes into play, web content will include various parameters: tags, keywords, internal linking, long tail, etc.
Keyword work: an essential parameter in SEO writing
To seduce Google robots, the web editor must work on keywords and optimize the lexical field and the semantic universe of the subject .
For example, if the text includes words like dribble, goal, free kick, corner, penalty, jersey, Champions League, etc. Google robots will understand that it is about football. If the page includes terms like backlink, netlinking, tag, indexing, internal meshing, rich snippets, SEM, etc., Google will know that you are dealing with a subject related to natural referencing.
Remember that search engines analyze all the words on your page and classify them by topic. This is why it is necessary to create a lexical field.
