DIGITAL MARKETING VIDEOS ads ads Subscribe to the Newsletter. Join now Subscribe to our Newsletters Email * First Name Last NameLoyalty systems? Break the mold Jose Manuel DIGITAL MARKETING STRATEGY 6 Comments Index of contentsbox]. It costs 7 times more to attract a new customer than to retain an existing customer…”[/box] The client, objective and final target of companies, organizations and institutions, is no longer that great unknown to whom massive and impersonal messages were sent in campaigns with large budgets, very high GRP’s and impacts.
The client or prosumeras it is now calle
increasingly interacts in a digital environment, in which com panies, consumers, clients, potentials, fans and detractors; they dialogue, share, debate and create; to keep the main piece of the puzzle, the one coveted by everyone. The piece that decides when, how, with wh phone number library om and almost at what price. He will consume the product or service. In this context, it is worth giving a spin to the classic marketing statement that guarantees that:box] “it costs 7 times more to attract a new customer than to retain an existing customer…box] Reality or not. What is clearly demonstrable is that the profitability for your company or business from repeat purchases by customers who have already purchased your product/service is greater than that of a new customersince the latter is all costs of recruitment, marketing, promotion.
Therefore, it should be a maxim
for any company to increase its profitability through the activa bwb directory tion of quality and service policies for the customer portfolio. , in fact, I would say that it is from a marketing manual, but then because the majority of small and medium-sized companies estimate that:box type=”alert”] Is it enough to apply discounts and continuous promotions to your best customers? Is it necessary to send a daily email, if not several, bombarding you with offers for products and services. That the vast majority of the time do not interest us? Is it useful to base the value proposition of our brand, towards our customers, solely on price? Is it effective to create loyalty systems based on a plastic card that only offers discounts on everything that crosses our mind?/box] It seems evident that the answer to all these questions is coincident: NO.
So why do we continue doing
the same thing… reaching such an extreme that Ap meine externen dienste, immer cyber-sicher ps have even been create to store virtually all existing loyalty cards: Zara, Springfield, Pull and Bear, Ikea, Corte Inglés, Travel Card, Iberia, the fruit store and the bakery. Your favorite soccer club, hotels, shopping centers, leisure centers, restaurants… The other day I counte more than 30 cards store in a drawer at home!!! It’s time to change habits and do innovative marketing!!!! It is necessary to really know the customer, because it is no longer enough to obtain sociodemographic data or consumption and purchasing habits.
