Logical and intuitive navigation is a key factor that directly affects behavioral metrics and website ranking. Experienced SEO specialists should understand that complex and non-obvious paths to products can lead to increased bounce rates and reduced time spent on the site.
Key recommendations:
- Flat site structure. The site structure should library shop be as flat as possible – no more than 3 clicks from the main page to the product. This improves indexing and makes the site more convenient for users.
- Convenient filters and sorting. It is important for online stores to use logical filters by category, price, brand and other characteristics. Sorting should be intuitive and correspond to user requests (for example, “by popularity” or “by price”).
- Breadcrumbs. Breadcrumbs help the user understand where they are in the site structure and speed up the return to previous categories or sections. They also have a positive effect on SEO, improving internal linking and site structure.
Example: An online store with convenient navigation, where all categories are divided according to logical criteria, and the path from the main page to the product takes no more than 2-3 clicks, significantly reduces the bounce rate and increases the depth of page views.
Mobile Adaptation and Page Loading Speed
Page speed and mobile responsiveness are critical ranking factors, especially with the ever-growing number of mobile users. In 2021, Google updated its algorithms to take into account Core Web Vitals , making speed and mobile optimization a must for a site to be competitive.
Key aspects:
- The mobile version should be a priority. Today, when developing websites, it is recommended to use the mobile-first approach. This means that the design and functionality of the site are first designed for mobile devices, and then adapted for the desktop.
- Optimize images and resources. Using Réveillez-vous au milieu modern image formats (such as WebP) and lazy loading helps speed up page loading and improve user experience.
- Minify JavaScript and CSS. Unoptimized scripts and styles can significantly slow down your site, especially on mobile devices. To improve speed, you should minify and combine CSS and JavaScript files, and use asynchronous loading.
Example: An online store that implemented AMP (Accelerated Mobile Pages) for its key pages achieved higher rankings in mobile search results and improved loading speed, which led to an increase in mobile conversions.
Convenience of ordering (one-click buy, shopping cart)
The checkout process is one of the most critical places where a user can leave the site. The easier and faster the buyer can complete the purchase, the higher the conversion will be.
Key improvements:
- One-click buy. This feature is especially useful b2c fax for mobile users. It minimizes the number of steps required to complete a purchase, which reduces the risk of losing a customer at the final stages.
- Simple and visible cart. The cart should be easily accessible on all pages of the site and intuitive. The user should see the number of products, the total cost and easily proceed to checkout.
- Minimize fields in the order form. The fewer fields the user needs to fill in, the higher the chance of successfully completing the purchase. Using auto-fill for fields (for example, via Google or social networks) can significantly speed up the process.
Example: An online electronics store implemented a one-click purchase option and a simplified checkout form, reducing the number of steps to a minimum. As a result, the percentage of completed purchases increased, and the conversion rate increased by 15%.
