Target is one of the most common online advertising options today. The key feature and advantage of this advertising method is that the advertisement will be shown only to the audience that the advertiser is in. This distinguishes the advertising method from other methods of promotion in social networks. For example. Ordering advertising posts in large communities.
The essence of targeting is easiest
to explain with a specific email data example, let’s say you to create an advertisement for a car service in a certain city that specializes in repairing Volkswagen cars . If you try to place advertising posts in groups on the automotive theme, then some of the clients will definitely come. However. You will have to pay for irrelevant impressions. For example. The ad will be by residents of other cities, who will definitely
not travel hundreds of kilometers
to repair their cars, but will look for a service nearby, you will also have to pay for irrelevant impressions for car enthusiasts who own cars of other brands.
Therefore, for maximum efficiency of the advertising campaign it is necessary to provide impressions only for residents of the city why are brands increasingly where the car service is and among them it is worth choosing only owners of Volkswagen cars . These are the issues that VK targeting solves. Correct targeting allows you to practically the number of non-target impressions to zero, which significantly increases the
efficiency of advertising. The ad will aqb directory not be shown only to those people who meet the criteria the name of the community is as the title, only the first 33 characters will be shown in the title, it is important to take into account that the title in the ad cannot be if the name of the community ends in an unsightly way, therefore in such cases the name of the group itself is for the duration of the advertising campaign.
