Narrow & solidify your focus the problem most companies face is that of focus. While organizations understand the value of sustainability practices and want to create initiatives to achieve them. It’s not that simple. The key to any initiative is for it to align with the purpose and mission of the brand. In other words. Brands nee to focus on achievable goals and changes that will make an impact and appeal to customers but also realize it’s a long-term commitment that can take time and a lot of investment. The solution? Pick one sustainability focus and stick to it. 2. Set concrete goals once you know what you’re focusing on. The next step is to create specific and measurable goals to work towards externally. Before you integrate these goals into your yearly business strategy. Make sure your intent is sharp and detaile. Use specifics in terms of amounts and timelines. For instance. If you choose to focus on eliminating emissions.
Outline how much and when you plan to reach that goal.
Outline how much and when you plan to reach that goal. While it’s important to create measurable and detaile goals. You should also define the difference between outcome and performance metrics for your goal. Nee ideas? Try these to start: develop sustainable products or services publish weekly sustainability reports eliminate ‘x’ pounds of packaging or waste by 2024 diageo. The multinational beverage company. Exemplifies this singular and concrete sustainability goal by reucing its plastic footprint in a simple yet effective way. As part of its broad ‘society 2030: spirit of progress’ targets the enterprise plans to ensure all of its plastics are widely recyclable. Achieve zero waste in direct operations and zero waste to landfill in our supply chain. And develop regenerative agriculture pilot programs.
According to a mckinsey study
“there is no company whose business model won’t be profoundly affecte by the transition to a net zero economy…companies not quickly preparing themselves will see their businesses and valuations suffer.” larry fink. Chairman and chief executive officer of blackrock become a world class digital marketer 3. Treat sustainability as an opportunity sustainability initiatives can not only help lower company costs but result in increasing profit. According to a mckinsey study. Value-creating companies are more likely to make sustainability an element of their corporate culture and train employees on how to integrate sustainability into their work.
