“What is Snacking Content?”, “Is it really an effective content strategy?”, “If so, how do you go about it?”… In short, if you recognize yourself when reading these questions, this article is for you!
Many companies have no experience with this type of content, so it’s completely normal that they may feel some apprehension. To help you see things more clearly, here’s a complete overview of Snacking Content !
What is Snacking Content?
Snacking content , as its name phone number library suggests, is a type of content that can be consumed quickly like a snack .
In the field of web writing , Snacking Content is presented in the form of textual content of 200 to 400 words maximum .
Also, be aware that it is present in the social media universe. This is the type of “hyper” shared content that you are likely to see on Facebook , Twitter or Instagram .
To summarize, it is short content ( micro content ) that does not cover a subject in depth, but highlights the most important points to gain relevance with readers.
The different types of Snacking Content
The first thing that comes to the blackberry: rezension eines siebzigjährigen mind when we talk about Snacking Content is obviously mini blog posts. However, be aware that there are other formats that are just as interesting:
Infographics : This is an entertaining and pleasant format to read. Generally, we use an infographic when we want to popularize a study or present figures. Here is a small example:
A picture : As they say, a picture is tw lists worth a thousand words. Nothing is more communicative than a photo with a caption. Here is a concrete and explicit example:
A video : Did you know? Video is currently the most popular format among Internet users. It’s not for nothing that YouTube is the second most powerful search engine in the world!
A quote : A quote is a passage from an author or a reported text. If you want to get maximum sharing and engagement, how about posting this kind of content?
A “meme” : This is a content that is very popular with Internet users. Very trendy, a “ meme ” is a diverted image, on which a small humorous phrase is slipped.
The joke : 99.99% of us enjoy jokes. It’s a quick read and great for relaxing
The benefits of snacking content for your brand
If snacking content is so popular among businesses today, it is because it offers a plethora of advantages.
a) Using Snacking Content allows you to stand out from your competitors. Indeed, it brings a little “pep” to your content strategy.
b) Since it is short, snacking content is more likely to get interactions (like, comment, share). By entertaining your fans, you will have a better chance of building proximity with your followers.
c) The reach of your publications will increase exponentially by using snacking content. This will ensure that you increase your online notoriety.
d) If used well, snacking content can be of great help to you in promoting your products or services .
e) Snacking content is easier to create than content that deals with a subject in depth. This will give you the opportunity to post more frequently on your site or your pages on social networks. This will then allow you to stay in the minds of your targets.
f) Snacking content is very effective in building user loyalty. So think about publishing it frequently.
WARNING : Your content strategy should not be based solely on snacking content. Indeed, you risk losing credibility. The secret, in fact, is to alternate in-depth articles and this type of content.
How to use Snacking Content?
Contrary to popular belief, snacking content requires a minimum of preparation to arouse the interest of Internet users. So, here are some recommendations to follow to successfully carry out a content strategy focused on this type of content.
Check if the content contains all the important information . Remember that one of the main goals of snacking content is to inform its target.
Avoid going off-topic! For example: if you are, for example, an entity specializing in political studies, it would be unreasonable to publish a “ meme ” of François Hollande or Donald Trump (although it could be very funny!). You risk harming your brand identity.
