Casio’s UK subsidia establish a simple and effective Inbound Marketing strategy. Their main challenge streamlining communication between Marketing and Sales to ensure that they did not miss any valuable sales opportunities. Given this starting point, they HubSpot’s Growth email data Stack, a combination of HubSpot Sales, HubSpot Marketing and HubSpot […]
What is canonical? This is a tag that is used to mark primary source pages. It is useful if the site has several pages with the same content. With this attribute, we can show the search engine which of them is the main one and should be indexed. Next, we’ll […]
are the most widely tools for promoting goods and services on the Internet and, as a result, the most frequent request from our clients. Now it has become obvious to many business owners that a website Inexperienced contextualists often make to a site on their subjective email data understanding of […]
Missing out on the opportunities provided by targeting is simply unwise. It is important to set up effective advertising and calculate expenses. In this article, we will consider how to properly plan a targeting budget and what nuances Need to be taken into account. Depending on the goals of the […]
to achieve success in the industry. We are proud that our efforts were recognized in the Bynet Rating, where we took leading positions in several categories. This was confirmation for us that we are on the right track. We continue to work on improving our services and expanding our expertise […]
I have a higher education, but it has nothing to do with marketing. I have never worked in an office, I have always had my own projects. 10 years ago I started doing online advertising, now I focus on Google Ads, I manage client accounts. I like highly competitive niches, […]
mega influencers doesn’t make much sense? For a small local business, it really doesn’t make sense. But for a large brand, if it wants to achieve recognition among a large and diverse audience, advertising with a mega influencer will allow it to achieve the maximum possible reach with minimal time […]
AI is useless, especially in digital marketing ” : no one dares to say this sentence anymore. Today, the importance of AI has proven itself. In BtoB, in BtoC, and mainly in marketing. The rise of artificial intelligence is such that today, we are asking email data ourselves “how can […]
It is the cornerstone of successful marketing and sales strategies. Without it, it is difficult to define the right actions, on the right channels, to reach and convert the right customers. We are talking about the ICP: Ideal Customer Profile. In BtoB, this “ideal customer profile” is an essential foundation […]
Target is one of the most common online advertising options today. The key feature and advantage of this advertising method is that the advertisement will be shown only to the audience that the advertiser is in. This distinguishes the advertising method from other methods of promotion in social networks. For […]
