A short-form video is a video in a short format. The length of the video is usually about 15-60 seconds.
This length is optimal for Instagram, TikTok and YouTube, as it fits well with users’ often limited attention spans.
Short-form video is an effective way to reach your audience in a fun and engaging way. Platforms like TikTok, Instagram Reels and YouTube Shorts have changed the way we create and consume content. TikTok has more than 1.5 billion monthly users, making the platform a perfect channel for marketers to influence their users through the use of video content.
Short-form may not be a one-size-fits-all format, but it’s ideal for those businesses that want to show their personality, be creative and innovative with a growing audience.
In 2024, TikTok coined the term “Creative bravery”: a transformative mindset to create content that blends curiosity, imagination, vulnerability and courage – which can lead to deeper relationships with your followers.
If you want to develop impactful and bold short-form videos that deliver reach and results, you need to think carefully about your strategy.
How to create successful short-form videos
Remember the importance of grabbing your viewers’ attention right away. The viewer wants to quickly get to the heart of your accurate mobile phone number list content. Even if the videos are short, they still need to tell a compelling story and have a clear narrative flow.
Start from the following key points to succeed with your content:
- Engagement: Short-form video what is short-form video? becomes almost addictive with its fast pace and entertaining content. You can’t stop scrolling!
- Reach: Social media algorithms love short videos, which give you a greater chance of going viral.
- Platforms to focus on: TikTok, Instagram Reels and YouTube Shorts.
- Optimal video lengths: 15-60 seconds
- Content types that work best: Educational content, quick tutorials, storytelling, and user-generated content.
- Keep it short and concise: Focus on the core message.
- Use clear call-to-actions: For example “Leave a comment” or “Visit our website”.
- Experiment with music and audio: Using popular audio clips can enhance the experience and increase the shareability of the content.
- Add subtitles: Helps users who watch without sound and reinforces the message of the content.
Which channel suits your brand best?
There are several video channels online, but here we’ll take a closer look at the three biggest platforms for short videos: TikTok , Instagram Reels and YouTube Shorts . Let’s look at the main platforms in more detail.
TikTok
TikTok landed online in 2018 and talk aqb directory about it kicking off a viral video party! The great thing about TikTok is that the app serves up videos like an exuberant buffet tailored to your particular interests, and who you follow matters less.
IG Reels
IG Reels was Instagram’s slightly gasping response to the TikTok hysteria. From being a quiet haven for photo lovers, Instagram was transformed into an exuberant party place for video content. On IG Reels, you get more exposure to videos from your followers, which gives a more personal touch than TikTok’s wild mix of different accounts.
YouTube Shorts
YouTube Shorts jumped into the fray in 2019 to grab a piece of TikTok’s big pie. But it wasn’t until 2021 that everyone got the chance to dive into the world of quick clips on YouTube. On Shorts you can both create, share and watch 60-second videos that can either make you jump on a new trend, try a dance move or simply laugh your head off.
So, which platform should you bet on? Will it be Instagram with its broad spectrum of content, an impressive portfolio of influential influencers and an audience of a breathtaking 2 billion? However, don’t underestimate the viral power of TikTok with its unpredictable algorithm and irresistible appeal to the younger target audience. One thing is for sure, part of your strategy should be choosing the channel that best suits your target audience.
How to succeed with short-form video in practice
- Switch Up: Keep the viewer engaged by changing the angle or setting of the video. Short videos are designed for short attention spans, and nothing loses attention faster than a video shot in a single static frame.
- Tell a story: Even if it’s short, your video still needs a story line with a clear focus. Structure the video with a beginning (hook), middle (development), and end (climax), along with a call to action (CTA) to encourage engagement.
- Deliver value: Short form content always has a clear point of value to take home. This value can be inspirational, educational, motivational, and so on. Use your own staff and colleagues to showcase your brand. You can create behind-the-scenes content or emotionally engaging stories to show your brand in action. This helps build brand trust and authenticity.
- Commitment: How much can you commit? Be realistic about how much effort you can put into creating and promoting your short videos.
- Creativity: Where will the ideas be produced? You may be able to create perfectly fitting videos yourself, or you may need to hire a creative agency to help with production.
- Content: Can you create the right content for the right platform? Study what types of videos work best on each platform and refine your video marketing strategy accordingly.
- Consequence: How often can you be seen? Set up a consistent posting schedule and stick to it. A content calendar will help you with this.
- Community: Is your community on the platform and do you know how to speak to them? It makes no sense to post videos on a platform where your target audience isn’t even active. If you post, be sure to monitor and engage.
