he customer purchasing journey, or buyer’s journey, has changed dramatically in recent years. Thanks above all to an increasingly. Intensive and massive use of digital tools , user behavior has. Become more direct,B2C Database but no easier to decipher and map.
Gartner has estimated that by 2025, Newsletters to people who have already visited your. Website and read your content, they will likely .Lready have a .Certain level of familiarity with your business, and will be more likely to lead them. To purchase, converting them into .Customers.
Even the So-called Touchpoints
80% of buyer. Interactions will take place in online channels and, in the b2b market, 33% of all users will prefer purchasing. Experiences without the intervention. Of sellers (a preference. Which rises to 44% for millennials).
Identifying and outlining. The buyer’s journey is not an easy.
The Points of Contact Between Users and
Operation, but it is essential to obtain greater conversions : understanding the path taken by .Your target audience is in fact the first. Step to take when you want to truly involve users and increase your sales.
To find as much information as possible, BQB Directorybut at the. Same time he will also try to understand who he can trust.
This type of user perhaps doesn’t know you yet, doesn’t know that you exist. What you do or. What .Product you sell. He is in an exploratory phase, in
