Problems in shopify The services they avail of subsequently are not attributed to the original marketing channel. Linking shopify with google analytics and your marketing channels whether your store is powered by shopify or other platforms. The data for your visitors and customers comes through google analytics. Yes, shopify and […]
Marketing attribution guide Multiple people are involved in decisions and are part of a buying journey. To make the right decisions all their touchpoints have to be captured and analysed. In this article, we’ll cover: an overview of what b2b marketing attribution is the biggest problems in b2b marketing attribution […]
Driven attribution models Google has rolled out the data-driven attribution to most accounts now. It requires quite a large amount of data to work though. Using data-driven models simplify optimisations. When the models work they make it easier to analyse campaigns based on the amount of revenue or conversions they […]
Often times google analytics can have big discrepancies to your ecommerce store data in shopify. Your shopify store data is likely the single source of truth for net revenue figures. Customer counts, and customer lifetime value (clv). Connecting this data with google analytics allows your to implement shopify attribution which […]
In marketing measurement, there are two common ways to giving credit to each touchpoint in a conversion sequence: post-view. Also known as a view-through conversion, and post-click conversion. As briefly mentioned in our general overview post on the topic of marketing attribution modeling. The decisions on whether to measure based […]
