Post view and post click in attribution an overview

In marketing measurement, there are two common ways to giving credit to each touchpoint in a conversion sequence: post-view. Also known as a view-through conversion, and post-click conversion. As briefly mentioned in our general overview post on the topic of marketing attribution modeling. The decisions on whether to measure based on a post. Click or post-view model depend to a great extent of the tracking possibilities you have at hand. But before going too much into detail on this topic, let’s have a look at what post-view and post-click actually means.

However advanced advertisers

Digital advertisers usually look at measuring the impact of their advertising using clicks, for example: user a has clicked on link . Before immediately converting on my website. However, advanced advertisers look at this a bit different: postb Sweden Phone Numbers List click conversions our click-based example was based on the immediate action. A click in this way of measuring, preceding the conversion. In reality. The user might have had multiple different actions before the conversion action. In the example below the user has clicked on a paid search keyword. A link in an email and then converted through organic search.


Complex products like selling

The lookback window is a period when action should be matched to the conversion after an ad is clicked. For example, in low-cost ecommerce transactions, the lookback window might be 7 – 14 days, whereas, on complex products like selling a car, a lookback BQB Directory window of 60 days could be used. Post click conversion post-view conversions with post-view conversions, as the name suggests, not just the click but also the views a user has in the specified lookback window get a part of the credit for the conversion.

Leave a comment

Your email address will not be published. Required fields are marked *