More integrated into our current technology. Dig deeper: How Products plug the rise of AI makes people more important in marketing Currently, OpenAI’s ChatGPT has the lion’s share of users; however, others like Google’s Bard and Meta’s Llama, may someday reign supreme. And while it’s far too early to predict a winner, my money is on ChatGPT. Top marketing use cases Just because you CAN use a tool for a thing, doesn’t mean that you SHOULD. So, let’s explore the best ways marketers can use text-based, genAI tools
There are three
Major areas where I’m finding the most value: Ideation — This includes the creation of outlines, suggested topics, campaign themes, target user and persona business database considerations, and so much more. This is the area where I get the most excited and the type of work that has been keeping me up at night. I treat ChatGPT like a creative companion that keeps me focused on my target user (YOU, my dear reader!) and helps produce creative ideas to provide valuable and engaging content. SEO copywriting — Any copy that is meant to be
Read by a machine
Like Google’s web crawler. Can be produced by a machine. ChatGPT is great at writing optimized copy, meta-data, blog posts and any text-based content. SOLELY meant to help boost your organic rankings. Brand voice — Copy that BQB Directory is meant to be read by a human, shouldn’t be exclusively written by a machine. However, AI tools can help guide humans to consistently produce content in a specific style, tone and voice. Throughout this series of articles, I’ll expand upon these specific use cases, but for today let’s focus on the
