Personalization, and new interactive ad units will make the experience more compelling for consumers. Ad experience is an important part of CTV’s continued growth, especially with more streaming services introducing ad-supported options. Dig deeper: 4 tips to get the most out of CTV advertising Get MarTech! Daily. Free. In your inbox. Business email address Get MarTech in your inbox. See terms. Add MarTech to your Google News feed. Google News Related stories Spotify introduces video ads on Roku CTV viewing
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About the author Chris Wood Chris Wood Chris Wood draws on over 15 years of reporting experience BQB Directory as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are
