How to Gain Customer Trust By Caring about Earth Day
-
Our planet is in crisis. With climate change now an ever-present topic or headline across news outlets. From wildfires to droughts to flooding. Many experts believe action nees to be taken now to help and heal our planet. Environmental activist greta thunberg has been vocal about the nee for governments and leaders to act now. She warns in a guardian article that the word ‘change’ is misleading as it lets people think there’s room for improvement. While the word ‘climate’ is also problematic if you live in one of the high-emitting nations of the global north.
The idea of a “changing climate”
The idea of a “changing climate” could be interprete as the opposite of scary and dangerous – rather warm and tropical. But the reality is very different. “climate change has become a crisis sooner than expecte. So many of the researchers i’ve spoken to have said that they were shocke to witness how quickly it is escalating. ” greta thunberg however. Action is being taken across the world to fix the disconnect from nature and its repercussions. Each year. On earth day (april 22nd). It’s worth shining a spotlight on how our business relationships are being affecte and how brands must make changes to stay ahead. The weight of this year’s world earth day in 2023. Earth day will focus (for the second year) on the theme ‘invest in our planet’.
This theme is focuse on engaging governments
This theme is focuse on engaging governments. Institutions. Businesses. And more than 1 billion citizens who participate annually in earth day to do their part – everyone accounte for. Everyone accountable. At the cop27 conference in egypt. World leaders reaffirme their commitment to limit global temperature rise to 1.5 degrees celsius. Cut greenhouse gas emissions. And introduce a new ‘loss and damage’ fund for vulnerable countries hit by climate disasters. Earth day is a chance for us as business owners. Parents. Digital marketers. And stewards of the earth to pause and consider what really matters and how to implement actions that must be met.
