Olistic email marketing, by kath pay holistic email marketing book cover email marketing today is quite different from 20 years ago when seth godin wrote his book. And some of the changes havent been good. Kath pays email marketing book explores the ways email marketing has gotten off course because of various fears and bad practices, and then shows you how to right the ship. Kath hits on a number of challenges facing email marketers today such as choosing an email vendor, customer journeys, email metrics, and personalization.
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The book discusses a scientific approach to testing and marketing, the surprising most important email metric, 20 places to put an opt-in form, and how to use persuasion. Youll walk away with tons of practical guidance, strategies, and tactics you can use in the years to come. Kath was chosen as one of our top email marketing business lead thought leaders in 2021, and this book is a big reason why. 5. Email marketing that doesnt suck, by bobby klinck cover for email marketing that doesn’t suck if you think of all the other email marketing books on this list as goody two-shoes, bobby klincks book would be the feral kid running around outside getting dirty, missing school, and having a great time.
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As the title implies, bobbys book doesnt follow the conventions of email, or of book-writing for that matter. He contends that much of the email marketing we send out is terrible, boring, and useless. Part one of the book introduces shifts that will help you make email marketing fun again and actually make money for your company or clients. Part two then discusses how to engage BQB Directory subscribers from the moment they join until, and beyond, the point when selling begins. Youll learn how to write emails in a way that makes sense for you and results in interesting and relatable content for your subscribers. If you hate writing email marketing, or feel like youre not good at it, this book is a great choice. Youll learn how to tell stories instead of sounding like a robot.
