Psychiatrist William Glasser explains that we learn 20% from what we hear, 30% from what we see, and 80% from what we experience. Glasser’s learning pyramid leaves a clear conclusion: we let ourselves be carried away by what we feel and experience firsthand . The real challenge for brands is to create an experience so impactful for the consumer that it generates a special bond with them and consequently encourages them to buy.
But what really is PPV?
Promotion at the point of sale is any top industry data marketing action carried out in establishments . From visual merchandising, window dressing or signage to actions focused on products or brands, such as discount coupons, gifts, vouchers. Without leaving aside the online part; Every physical campaign must be complemented by different actions on social networks, landing, website, emailing. It is as important to plan the campaign as it is to bring it to reality with the necessary quality. Although it is an ephemeral promotion, it is necessary to pay attention to the quality in the production of the sets and ensure that all the finishes of the elements are taken care of in detail.
Why create a promotional campaign for a point of sale?
In 4 words: crush in the store . This BQB Directory is what the consumer should feel when he enters an establishment. Unconsciously you have to get closer to the place where the promotion is located. Even if the promoted product is not purchased, brand awareness will be improved, as well as loyalty. It is a perfect method to reduce stock of certain products or direct attention to new products. It is a good option for cross-selling, it is not necessary to make a large investment… The list of advantages is endless… However, something key will be deciding what type of promotion best suits each campaign.
