If your content is exactly the same as everyone else’s, then there’s no incentive for the reader to read yours over the rest. They could simply click any post in the search results and be done with it. You want your content to stand out. To do that, you need […]
Predictions estimate that in 2030 the. Get Noticed metaverse will bring profits of more than. 50 billion euros to fashion and luxury brands. The two metaverses most used by the youngest respondents (13-17 years old) are Roblox. With 67%, and Horizon. Worlds, with 43%. However, according to Javier Iturralde de […]
We have already said it in this article, Content Product Industry Marketing is one of the most effective and efficient tools within Inbound Marketing. There is no way on how to run an Inbound Marketing campaign that does not include a solid content strategy . In that sense, take advantage of […]
For many Targeted Product people, this is the billion dollar question! After all, the freedom we have when defining a goal is simply enormous. For example, you can set a goal to walk on the moon in five years. No one will stop you from making plans for that. But […]
Although it may seem relatively simple for us to know what our business is, the profitability model and the client we seek to serve, the truth is that it is essential to carry out a market study that provides us with reliable information about its current state. This allows us […]
María Jesús Horcajuelo has assumed the presidency of the Association of Advertising Film Producers (APCP) this Wednesday, September 28. The group that brings together Spanish advertising film production companies has renewed its governing board during the General Assembly of members at the La Beneficencia Cultural Center. She has done it […]
SCOPEN, Official Representative of the Eurobest Festival in Spain. Confirms eight professionals as Spanish juries in Eurobest 2022. Equaling the figure of 2017 (the highest achieved by our country in the Festival). The complete list of juries is available on the festival website. December 12. Finally, the winners of the […]
You want to be happy? Are you looking to feel fully fulfilled but don’t know what you should dedicate yourself to? Have you reached a point in your life where you wonder what you should do to feel fulfilled? These are the types of questions that we all ask ourselves […]
I have been applying purpose to my daily work with my clients for some time. And how it happens on a personal level when you start to define it, is something that never stops evolving. The more you know and put it into practice, the more details you discover. Defining […]
In previous articles I have talked to you about the evolution of B2B sales towards digital, thanks to the acceleration caused by COVID and based on specific studies. That is, in data that supposedly reflects reality. And I say supposedly because if we look at the Spanish SME, especially the […]
We know people don’t read well online. Rather Scanner and than digesting the whole thing, they want to ruthlessly scan for nuggets of interesting information and be entertained in the process. This is the reality that online publishers deal with, so we disguise our nuggets of wisdom in approachable formats […]
For me, creative work always takes longer than I think. If Professional writers you don’t leave enough time to embrace enthusiasm and curiosity, when you submit work or publish it yourself, you give the impression that you’re practicing flaky creativity rather than disciplined creativity. Masu. I need space to explore […]
