Our multichannel attribution dashboard template provides simple insights about paid and non-paid media performance. You can see top-level data from all your channels. We highly recommend you start with our free trial to understand it better. Looker studio multichannel attribution dashboard integrates with the following sources: google ads facebook ads […]
Problems in shopify The services they avail of subsequently are not attributed to the original marketing channel. Linking shopify with google analytics and your marketing channels whether your store is powered by shopify or other platforms. The data for your visitors and customers comes through google analytics. Yes, shopify and […]
Marketing attribution guide Multiple people are involved in decisions and are part of a buying journey. To make the right decisions all their touchpoints have to be captured and analysed. In this article, we’ll cover: an overview of what b2b marketing attribution is the biggest problems in b2b marketing attribution […]
Driven attribution models Google has rolled out the data-driven attribution to most accounts now. It requires quite a large amount of data to work though. Using data-driven models simplify optimisations. When the models work they make it easier to analyse campaigns based on the amount of revenue or conversions they […]
Often times google analytics can have big discrepancies to your ecommerce store data in shopify. Your shopify store data is likely the single source of truth for net revenue figures. Customer counts, and customer lifetime value (clv). Connecting this data with google analytics allows your to implement shopify attribution which […]
In marketing measurement, there are two common ways to giving credit to each touchpoint in a conversion sequence: post-view. Also known as a view-through conversion, and post-click conversion. As briefly mentioned in our general overview post on the topic of marketing attribution modeling. The decisions on whether to measure based […]
Artificial Intelligence is the ability of some machines to develop processes typical of human intelligence . Some of them are: planning, reasoning, creativity and learning. To achieve this, the technology is based on learning called machine learning. However, it is important to understand that despite being called Artificial Intelligence, when […]
It’s true — marketers don’t think about email open rates as much as they used to. Yet, to get your reader to the actual content of your email — to make that conversion — you have to get them to actually open the email. Their engagement starts with a subject […]
We start with the Artificial Intelligence that the social network itself has decided to include internally among its functionalities. Script Generator is a free AI-powered TikTok tool to help advertisers create videos . Entering only the name of the company and the product, its description and some hashtags , Script […]
Understanding the Importance of Email Deliverability Email continues to be a fundamental communication channel for businesses, organizations and individuals. For bulk senders, simply hitting the “send” button doesn’t guarantee that your emails will reach your intended recipients. Understanding the factors that influence inbox placement is crucial for anyone who wants […]
A successful email marketing strategy depends on having a strong, clean list. Email list management encompasses a number of actions you’ll want to master in order to grow a loyal list of subscribers. From managing bounced emails to adding double opt-in signup forms and creating re-engagement campaigns, the goal is […]
Growth marketing is a marketing technique that consists of having a data-driven approach during all stages of the sales funnel . It has proven its effectiveness in strengthening the image and position of brands in the market, reaching new customers, strengthening relationships with them, fostering loyalty and increasing revenue. Benefits […]
