Content syndication is a practice that consists of re-publishing on a web page content that has already been previously publish on the internet (both on your own page and on a third-party page). Without making any type of modification or arrangement. But always respecting copyright and providing a link to the original article.
The main goal of this practice is to get the content to reach a wider audience. And we find benefits both for the original author of it. As well as for the one who republishes it on their website and for the public:
Increase in :
when an author’s content is republish on a reference web page in a specific sector. The public will automatically give that person credibility. In addition, if it is done frequently. Consumers Australia Phone Number Data will begin to become familiar with the author and. This will begin to enhance their brand awareness (brand recognition).
Greater : the internet is saturated with information and. As an author, it may be difficult to gain a foothold with your website in the sector you want to dedicate yourself to. Syndicating your content on web pages that are already consolidated is a way to make yourself known and. Reach a much larger audience.
Quality enhancement: website owners can find a great ally in this practice to show their audience quality and honest content.
Increase in conversion and consumers: if you offer users quality content on your blog, they are more likely to leave their email to subscribe to your newsletter and continue obtaining valuable information. Syndicating the content of key authors in your industry is a great marketing action to increase your database and increase your sales.
Good way to get : as when syndicating content, the original author must be named and a common practice is to indicate the original link, the author can get very good backlinks that will favor the SEO positioning of his page.
When we talk about content syndication, we generally refer to written content, but syndication can be done with any type of format: video, infographics, podcast… Any type of content that you use in your content marketing strategy can be used in this procedure. .
Differences between content syndication, guest author and reusing content
Before continuing to delve into content syndication. We want you to understand it perfectly and not confuse it with other terms that, a priori, may seem similar.
The reuse of content, for its part, consists of taking inspiration from one or different texts and completely transforming its structure to create different content and make more use of that already created material. For example, when you use different articles to create a complete ebook on a topic, you would be carrying out content reuse, just like when you turn a video webinar into a blog article. Be careful, you should not confuse the reuse of content with copy and paste, since they are something totally different. One, in fact, benefits SEO and the other does not, as it is considered duplicate content.
In summary:
Content syndication is the republication of original content that already exists on the Internet on another website.
Guest blogging is the creation of original content on a web page by a guest person or brand.
Content reuse is the creation of original content from or based on already published content that is sometimes in other formats.
How it affects SEO and how to avoid being consider plagiarism
Surely, at this point, you are wondering: “But why should I syndicate content on my website. When it is copying BQB Directory and pasting content from another page? Is that not penalized by search engines like Google? It is normal for you to have this doubt. But this can only happen if you do not carry out the syndication correctly.
