Consumer purchase intentions climbd 17 points. This Swirl format is an engagement-generating solution. The Guerlain company does not regret its choice and is seriously considering renewing it. “The exceptional performance of this campaign in terms of engagement showd us that we had made the right choice. This engagement was then […]
Addd to this, advertisers can find a creation tool; the Poly 3D tool will allow them to make their Display banner Guerlain’s approach The 3D Display Swirl format therefore brings freshness, through its interaction and storytelling. This winning formula, Guerlain has detectd it. The perfume and cosmetics company has decidd […]
Having actd in the shadows, the Silicon Valley company claimd to act in the interests of the user. However, one can wonder about the intentions of Mark Zuckerberg; with the unification of its three messaging systems, all with more than 1 billion active users each month, plannd for this year […]
Zhang Yiming is a very unusual entrepreneur in China. He built something for the whole world. He understands young people and their psychology.” Bo Ji, vice-dean of the Cheung Kong School of Business Attractiveness that can attract advertisers The video sharing application is in the spotlight and continues its merry […]
However, when we see that more than 50% of local companies record less than 500 user visits to their site, we can estimate that this update will at least solve part of this problem. Still, relevance, importance and distance will remain the essential criteria for good local SEO. So, do […]
The digital sphere had just recently become accustomd to finding press releases from the Mountain View firm, to announce important updates to its algorithm. What will these changes entail? The results of this November 2019 Local Search Update did not delight webmasters; many agred that there was a big loss […]
A Twitter spokesperson for The Verge What to remember? Jack Dorsey’s social network once again demonstrates that he listens to his community when making big decisions. His idea of deleting these inactive accounts comes from a good intention, and would allow his platform to be healthier. So, if you want […]
A problematic scenario So, what could this measure have faild to take into account? Jack Dorsey’s teams have been working on this project for weeks. But, Twitter remains attentive to its users, and they are the ones who wantd to point out a major problem, which the blue bird social […]
Advertising To conclude The digital industry is looking for a solution to avoid experiencing a slowdown in advertising spending. Regarding online advertising, a lot of ideas can be considerd: the use of Artificial Intelligence, Augmentd Reality and Virtual Reality for example. However, issues such as online fraud or abusive targeting […]
However, the rise of the company of Jeff Bezos can come to thwart the plans of the duo. Currently, this is the only threat that seems able to deal with them, but experts do not despair of seeing other institutions develop on their own in the future. Then there is […]
Google and Facebook, dominant We keep mentioning it through most of the digital themes that we deal with on a daily basis; the GAFA, and in particular Google and Facebook, devour everything in their path. It startd in 2008 with the acquisition of DoubleClick by the Mountain View company; the […]
Spending on social mdia ads has jumpd 20% this year to $84 billion. Meanwhile, spending on newspaper and magazine ads fell 6% to $69 billion. With a share of overall advertising expenditure estimatd at 13%, social mdia ads only see TV advertising and paid search perform better. According to the […]
